Wildsmith Skin's Product Duo Comes in a Compostable Box
Laura McQuarrie — January 13, 2020 — Eco
References: wildsmithskin & cosmeticsbusiness
British luxury beauty brand Wildsmith Skin's Copper Peptide Duo is packaged in a mushroom-based compostable box, introducing the first of its gift sets in eco-friendly packaging. The Compostable Copper Peptide Duo features a serum and a cream from the brand, both of which are powered by bio-active ingredients that are beneficial for reviving skin cells and boosting the production of collagen. This new skincare gift set is beautifully presented in what the brand describes as a "farm-grown compostable mycelium box."
As well as being passionate about using high-quality natural ingredients and creating mindful experiences for customers, Wildsmith Skin minimizes the use of plastic in its product packaging.
On top of being conscious about the ingredients in products, consumers are investing in sustainably packaged solutions that help to cut down on waste.
Image Credit: Wildsmith Skin
As well as being passionate about using high-quality natural ingredients and creating mindful experiences for customers, Wildsmith Skin minimizes the use of plastic in its product packaging.
On top of being conscious about the ingredients in products, consumers are investing in sustainably packaged solutions that help to cut down on waste.
Image Credit: Wildsmith Skin
Trend Themes
1. Eco-friendly Packaging - The rise of eco-friendly packaging is disrupting the skincare industry, creating opportunities for brands to utilize sustainable materials like mushroom-based compostable boxes.
2. Natural Ingredients - The demand for skincare products with natural and bio-active ingredients is driving innovation in the industry, providing opportunities for brands to develop products that cater to this market.
3. Reducing Plastic Usage - Consumer preferences for products with minimal plastic usage is prompting brands to explore alternative packaging solutions, opening up opportunities for disruptive innovation in packaging technology.
Industry Implications
1. Skincare - The skincare industry is being disrupted by the use of eco-friendly and sustainable packaging materials and the demand for products with natural ingredients.
2. Packaging - The packaging industry is undergoing a transformation as consumers prioritize eco-friendly and plastic-free packaging solutions, creating opportunities for brands to develop innovative materials and designs.
3. Beauty - The beauty industry is witnessing a shift towards sustainable and eco-friendly practices, leading to opportunities for brands to develop products and packaging that align with these preferences.
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