Pete and Gerry's Organic Egg Cartons are Made Using Recycled Plastic
Grace Mahas — January 8, 2020 — Eco
References: prnewswire & grocerydive
With the push from consumers for more sustainable and eco-friendly products, Pete and Gerry's, Organic Eggs launched the industry's first reusable egg carton. The reusable egg cartons are made from recycled BPA-free plastic and are designed to be refillable from the display of loose eggs. These eggs will also be offered at a discounted rate as compensation for the initial $2.99 investment in the reusable packaging.
These new cartons will be available at four Co-Op Food Stores in New Hampshire and Vermont. "We plan to expand this program in 2020 to reach even more consumers and amplify the program's impact with major retailers clamoring for this type of sustainable innovation," said Pete and Gerry's Organic Eggs CEO Jesse Laflamme, in a release. This new sustainable option will help drive conscious consumers into these grocery retailers.
Image Credit: Pete and Gerry's
These new cartons will be available at four Co-Op Food Stores in New Hampshire and Vermont. "We plan to expand this program in 2020 to reach even more consumers and amplify the program's impact with major retailers clamoring for this type of sustainable innovation," said Pete and Gerry's Organic Eggs CEO Jesse Laflamme, in a release. This new sustainable option will help drive conscious consumers into these grocery retailers.
Image Credit: Pete and Gerry's
Trend Themes
1. Reusable Packaging - The trend for reusable packaging will continue to grow as consumers become more eco-conscious, presenting opportunities for companies to innovate and offer sustainable alternatives.
2. Sustainable Innovation - Businesses will be pushed to introduce sustainable innovation to respond to the demand for environmentally friendly products.
3. Eco-friendly Displays - More companies will adopt eco-friendly display options, following Pete and Gerry's lead in creating displays made from recycled BPA-free plastic.
Industry Implications
1. Food Retail - Food retailers can use the reusable egg carton display as a strategy to attract eco-conscious consumers and increase brand loyalty while also reducing packaging waste and cost.
2. Packaging - Packaging companies can benefit from developing innovative, sustainable and cost-effective reusable packaging products to meet the rising demand for environmentally friendly solutions.
3. Sustainability Consulting - Consulting firms can help businesses to create sustainable practices and develop eco-friendly initiatives to reduce impacts on the environment, improve brand image, and drive business growth.
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