The Milk Makeup Moisturizing Release is Cruelty-Free
Ellen Smith — December 26, 2019 — Fashion
References: cultbeauty & hypebae
Milk Makeup has quickly become a cult-favorite beauty brand for its simple-to-use packaging, high-quality products and ethical practices -- more recently, the brand has announced the release of the Milk Makeup Moisturizing product, which arrives just in time for the winter season.
Keeping one's skin hydrated during the colder months can be a daunting task. Milk recognizes this in its product, as it offers a cruelty-free addition to one's skincare rotation. The moisturizer includes different vegan milks, which the brand details on its Instagram: "Desert Milk™️ - quenches and hydrates. Fig Milk softens and refreshes. Oat Milk - soothes and calms. Argan Milk + other good for you ingredients - protects with antioxidants."
Image Credit: Cult Beauty
Keeping one's skin hydrated during the colder months can be a daunting task. Milk recognizes this in its product, as it offers a cruelty-free addition to one's skincare rotation. The moisturizer includes different vegan milks, which the brand details on its Instagram: "Desert Milk™️ - quenches and hydrates. Fig Milk softens and refreshes. Oat Milk - soothes and calms. Argan Milk + other good for you ingredients - protects with antioxidants."
Image Credit: Cult Beauty
Trend Themes
1. Cruelty-free Beauty - The rise of cruelty-free beauty products opens opportunities for brands to cater to the ethical concerns of consumers.
2. Vegan Skincare - As veganism gains momentum, brands can innovate in the skincare industry by offering vegan-friendly alternatives.
3. Natural Ingredients - Consumer demand for natural and organic ingredients creates opportunities for brands to develop skincare products that prioritize sustainability and wellness.
Industry Implications
1. Beauty - The beauty industry is embracing ethical and sustainable practices, creating opportunities for brands to differentiate and cater to the value-driven consumer.
2. Skincare - The skincare industry can innovate by prioritizing skin health through natural and vegan ingredients, offering unique formulations for a growing market.
3. Veganism - As more consumers adopt a vegan lifestyle, there is a growing need for vegan-friendly skincare products that align with their values.
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