This Curated Shopping App Promotes Brand Discovery For Women
Rahul Kalvapalle — October 27, 2021 — Business
References: herblackbook & startupdaily.net
Entrepreneurs and twin sisters Sali Sasi and Julie Stevanja, who are perhaps best known for founding the e-commerce website Stylerunner, are looking to make another huge splash in the shopping and fashion sector with the introduction of a curated shopping app that is designed to help consumers find products that suit their style and budget, whilst also helping brands attract a new and loyal base of shoppers.
The 'Her Black Book' app is designed to make it easier for retailers to ensure that their promotion and sale offerings don't go unseen by millennial and Gen Z women, a problem that's widespread given the increased saturation in this space as well as the clutter that can be caused by floods of coupons, discount codes and special offers.
For users, the app is an opportunity to access promotions, the quality and quantity of which is determined by whether they opt for the free version or pay a subscription fee to be the first to access new sales from their favorite brands.
Image Credit: Her Black Book
The 'Her Black Book' app is designed to make it easier for retailers to ensure that their promotion and sale offerings don't go unseen by millennial and Gen Z women, a problem that's widespread given the increased saturation in this space as well as the clutter that can be caused by floods of coupons, discount codes and special offers.
For users, the app is an opportunity to access promotions, the quality and quantity of which is determined by whether they opt for the free version or pay a subscription fee to be the first to access new sales from their favorite brands.
Image Credit: Her Black Book
Trend Themes
1. Curated Shopping Apps - Entrepreneurs are introducing curated shopping apps designed to help consumers find products that suit their style and budget, which can help brands attract a new and loyal base of shoppers.
2. Promoting Brand Discovery - The Her Black Book app is designed to make it easier for retailers to ensure that their promotion and sale offerings don't go unseen by millennial and Gen Z women that can attract new potential customers.
3. Targeting Millennial and Gen Z Women - Curated shopping apps like Her Black Book are specifically targeting millennial and Gen Z women to cater to their needs and stay relevant to future customers.
Industry Implications
1. E-commerce - Entrepreneurs like Sali Sasi and Julie Stevanja who founded the e-commerce website Stylerunner, introduce new shopping apps like Her Black Book to cater to their consumers' needs.
2. Fashion Retail - Her Black Book is making a huge splash in the fashion sector by helping retailers access millennial and Gen Z women shoppers with curated shopping experiences.
3. Mobile Apps - Mobile apps like Her Black Book are disrupting the fashion retail industry, encouraging other retailers to develop their own apps to promote new and loyal base of shoppers.
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