The Latest Progressive Ad Features Sonic the Hedgehog
Harris Jay Rosenberg Alterman — January 18, 2012 — Marketing
References: progressive & theverge
Sonic's Progressive commercial features the lightning-quick Sonic the Hedgehog bolting around the imaginary Progressive store looking for some top savings. Luckily, he went to the right place because Progressive’s spokeswomen Flo tells Sonic that he doesn’t have to run around searching for deals anymore because Progressive compares rates with other insurance companies!
Sonic jumps for joy and doesn’t seem to realize that he doesn’t really need car insurance -- or a car, for that matter, because he is 10 times faster than any automobile. The only insurance this supersonic hedgehog needs is life insurance for the speed at which he runs. Perhaps Sonic’s Progressive commercial should have featured a slower and more dimwitted video game character, such as Bowser.
Sonic jumps for joy and doesn’t seem to realize that he doesn’t really need car insurance -- or a car, for that matter, because he is 10 times faster than any automobile. The only insurance this supersonic hedgehog needs is life insurance for the speed at which he runs. Perhaps Sonic’s Progressive commercial should have featured a slower and more dimwitted video game character, such as Bowser.
Trend Themes
1. Branded Character Ads - Opportunity for brands to collaborate with popular cartoon or video game characters to appeal to a broad audience.
2. Humorous Insurance Ads - Opportunity for insurance companies to create humorous ads to increase brand recognition and customer loyalty.
3. Comparative Insurance Ads - Opportunity for insurance companies to highlight their competitive edge and compare rates with other providers.
Industry Implications
1. Insurance - Opportunity for insurance companies to innovate and diversify their marketing strategies to gain a competitive edge.
2. Entertainment - Opportunity for entertainment brands to collaborate with companies and potentially reach new audiences through co-branding and cross-promotion.
3. Gaming - Opportunity for gaming brands to monetize IP by collaborating with companies who want to reach the gaming audience and generate brand recognition.
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