Advertisements engage in dialogue with outspoken customers
Implications - With the majority of word of mouth and social engagement around a brand's image being spread by a handful of key individuals, marketing strategies are being refocused to speak directly to the consumers who have the loudest voices. By bringing everyone in on the dialogue with specific customers, brands can overcome strained relationships with past customers while strengthening ties with current and future consumers. Branching off from the growing influencer marketing campaigns that mostly feature online superstars, brands are adapting to the fact that even the most common consumer carries social influence.
Workshop Question - Who is your most outspoken consumer? How can you hyperpersonalize your messaging to engage that target?
Trend Themes
1. Direct Consumer Engagement - Brands are engaging directly with individual consumers, using personalized ads and social media to target specific individuals and build stronger relationships.
2. Crowdsourced Branding - Many brands are now utilizing crowdsourcing to create new product designs, flavors, and even brand identities with the help of highly engaged customers.
3. Personalized Experiences - Brands are creating personalized experiences for customers, such as Heineken Amsterdam's personalized brewed beers, to engage younger generations who value unique experiences.
Industry Implications
1. Advertising - The advertising industry can utilize these trends to create more personalized and effective campaigns that directly engage with specific individuals.
2. Consumer Goods - Brands in the consumer goods industry can use crowdsourcing to create new products and flavors, while also engaging with consumers through personalized experiences and direct engagement.
3. Hospitality - The hospitality industry can learn from Heineken Amsterdam's personalized beer brewing and use similar tactics to offer unique experiences to customers, especially younger generations.
3 Featured, 27 Examples:
64,330 Total Clicks
Date Range:
Mar 17 — Aug 17
Trending:
Average
Consumer Insight Topics:
