Luxury brands team up with hotels to combine comfort with product engagement
Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting.
Trend Themes
1. Merchandising in Luxury Lodging - Working with hotels to feature products in more relaxed and comforting settings.
2. Collaborative In-store Experience - Brands turning to unlikely partnerships to heighten consumer interaction with more excitement.
3. Luxury Hotel Amenities - Providing guests with high-end noise-canceling headphones, tailor-made vehicles, and couture-branded spas.
Industry Implications
1. Hospitality - The hotel industry continues to redefine the customer experience through novel retail collaborations and exclusive amenities.
2. Luxury Goods - Collaborating with hotels to merge brand aesthetics and engage customers in unexpected ways.
3. Consumer Electronics - Headphones are a popular hotel amenity, now featuring high-end noise cancelling options, and even pop-up shops and in-room visual concierge services.
