Havaianas Mercado Store Brings Brazil to Los Angeles
Marissa Brassfield — July 17, 2011 — Fashion
The Havaianas Mercado pop-up shop in Los Angeles brings the best of Brazilian style to the City of Angels. Havaianas took over Space 15Twenty, transforming the 1,000-square-foot interior into a lush wonderland inspired by Brazil's traditional markets and street style.
The Havaianas Mercado pop-up shop shows off the footwear label's latest collections, including the street art-inspired Graffiti line. There's even a stand in which pop-up store visitors can create their own custom Havaianas from an assortment of comfortable soles, flip-flop straps and other accessories.
The pop-up store will be open throughout the month of July in the Urban Outfitters designer concept boutique. The photos above, which were provided by Cake on behalf of Havaianas, are from the shop's launch event on July 6.
The Havaianas Mercado pop-up shop shows off the footwear label's latest collections, including the street art-inspired Graffiti line. There's even a stand in which pop-up store visitors can create their own custom Havaianas from an assortment of comfortable soles, flip-flop straps and other accessories.
The pop-up store will be open throughout the month of July in the Urban Outfitters designer concept boutique. The photos above, which were provided by Cake on behalf of Havaianas, are from the shop's launch event on July 6.
Trend Themes
1. Pop-up Shop Trends - The success of Havaianas Mercado Pop-up Shop in LA shows the potential of creating immersive pop-up shops for fashion brands to showcase their latest collections and engage with consumers.
2. Street Style Fashion Trends - The street art-inspired Graffiti collection showcased by Havaianas at their Mercado Pop-up Shop suggests a growing trend of incorporating street art influences in fashion collections.
3. Customization Trends - Havaianas Mercado Pop-up Shop’s unique 'create your own custom Havaianas' feature showcases a possible trend of offering customers the opportunity to personalize their own products.
Industry Implications
1. Fashion Retail Industry - The success of Havaianas Mercado Pop-up Shop brings forth an opportunity for fashion retail brands to create more immersive and engaging pop-up shops that strengthen customer relationships.
2. Street Art Industry - Havaianas Graffiti Collection from Mercado Pop-up Shop provides an opportunity for collaborations between street artists and fashion retail brands to produce unique and visually appealing fashion collections.
3. Customization Industry - The popularity of the 'create your own custom Havaianas' option at Havaianas Mercado Pop-up Shop highlights an opportunity for customization and personalization services in the fashion industry.
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