The Moxy Hotels Has a High-End Appearance on a Low-End Budget
Meghan Young — March 5, 2013 — World
References: moxyhotels & theverge
More often than not a person walks through an IKEA showroom wishing they can walk out with the exact same setup; it is this sentiment that makes it completely unsurprising the Moxy Hotels have been furnished by the Dutch-based home products company, specifically Inter IKEA, a fellow member of the parent IKEA Group. Simple and modern, this partnership certainly tailors the Moxy Hotels to the rapidly emerging Millennial global nomad.
Created by Marriott International Inc., the Moxy Hotels targets a more youthful and frugal clientele, which is in line with "IKEA's design philosophy for high-end appearances on a low-end budget," as noted by The Verge. The first few Moxy Hotels are set to open in Milan, Berlin, London and Frankfurt followed by up to 150 others across western European and the Nordic region.
Created by Marriott International Inc., the Moxy Hotels targets a more youthful and frugal clientele, which is in line with "IKEA's design philosophy for high-end appearances on a low-end budget," as noted by The Verge. The first few Moxy Hotels are set to open in Milan, Berlin, London and Frankfurt followed by up to 150 others across western European and the Nordic region.
Trend Themes
1. Ikea-furnished Lodgings - More hotels and establishments may consider partnering with IKEA to provide simple and modern design for a more youthful and frugal clientele.
2. High-end Appearance on a Low-end Budget - More businesses may adopt a design philosophy similar to that of IKEA to cater to price-sensitive consumers while maintaining an aesthetically pleasing look.
3. Global Nomadism - As more young travelers seek unique experiences and affordable accommodations, the hospitality industry may continue to pivot towards offering niche lodging options.
Industry Implications
1. Hospitality - The hospitality industry may see a rise in demand for affordable and modern lodging options with partnerships with brands like IKEA.
2. Home Design and Furnishing - IKEA's partnership with Moxy Hotels may inspire more businesses to seek alternative partnerships in home design and furnishing from more affordable brands.
3. Travel and Tourism - As the world becomes more accessible, affordable and niche lodging options such as Moxy Hotels may become more popular among global nomads and backpackers.
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