The Vogue Cafe is a New Addition to the Dubai Mall
Laura McQuarrie — June 1, 2013 — Marketing
References: thenational.ae & fashion.telegraph
Attendees of the opening night of the Vogue Café in Dubai included supermodels like Petra Němcová, Karolína Kurková and Bianca Balti. This is now the second Vogue Café in the world, the first in Moscow, Russia.
The chic café is situated inside the Dubai Mall -- it is the perfect location, especially with neighbouring shops like Berluti and Valentino. After an afternoon of shoe shopping, this is the ideal place to grab a bit of contemporary European food, and brush up on the latest fashion while flipping through a Vogue magazine.
Condé Nast, the magazine's publisher, is looking to expand and create several more restaurants and bars, which will appeal to its male readers. This foray into Vogue-branded lifestyle services seems to be a preemptive measure against the declining number of magazine readers.
The chic café is situated inside the Dubai Mall -- it is the perfect location, especially with neighbouring shops like Berluti and Valentino. After an afternoon of shoe shopping, this is the ideal place to grab a bit of contemporary European food, and brush up on the latest fashion while flipping through a Vogue magazine.
Condé Nast, the magazine's publisher, is looking to expand and create several more restaurants and bars, which will appeal to its male readers. This foray into Vogue-branded lifestyle services seems to be a preemptive measure against the declining number of magazine readers.
Trend Themes
1. Fashion Magazine-branded Cafes - The trend of fashion magazine-branded cafes provides an opportunity for luxury fashion brands to create immersive brand experiences and reach new customers.
2. Expansion of Vogue-branded Lifestyle Services - The expansion of Vogue-branded lifestyle services presents an opportunity for Condé Nast to diversify its revenue streams and strengthen its brand beyond traditional magazine publishing.
3. Preemptive Measures Against Declining Magazine Readership - The rise of Vogue-branded cafes and lifestyle services showcases a disruptive innovation opportunity for traditional magazine publishers to adapt to changing consumer preferences and engage their audience in new ways.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can capitalize on the trend of fashion magazine-branded cafes to enhance brand loyalty and provide unique experiences for their customers.
2. Food and Beverage - The food and beverage industry can explore collaborations with fashion magazines to create themed cafes and restaurants, tapping into the trend of fashion magazine-branded establishments.
3. Media and Publishing - The media and publishing industry, particularly magazine publishers, can seize the opportunity to expand into lifestyle services and diversify their offerings in response to declining magazine readership.
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