The Mandarin Oriental New York Engaging Escape Creates an Event
Meghan Young — June 4, 2014 — Lifestyle
References: doyledoyle & luxurydaily
Shopping for luxury big-ticket items has never been more romantic or relaxing as the Mandarin Oriental New York Engaging Escape package makes it. Doyle & Doyle, a New York-based jeweler, has partnered up with the high-end hotel in order to create a one-of-a-kind proposal experience that will take loved ones' breath away. Turning shopping excursions into a full on event, this package changes the face of consumerism itself.
The Mandarin Oriental New York Engaging Escape package includes a two-night stay overlooking Central Park or the Hudson River and the city skyline. During their stay, the couple will be driven by private sedan for a private consultation at jewelry boutique. Elizabeth Doyle, co-founder/co-owner of Doyle & Doyle, New York, notes, "The Mandarin Oriental client is the same as the Doyle & Doyle client. They are customers who are searching for our product and experience some of them have just not yet been introduced to us."
The Mandarin Oriental New York Engaging Escape package includes a two-night stay overlooking Central Park or the Hudson River and the city skyline. During their stay, the couple will be driven by private sedan for a private consultation at jewelry boutique. Elizabeth Doyle, co-founder/co-owner of Doyle & Doyle, New York, notes, "The Mandarin Oriental client is the same as the Doyle & Doyle client. They are customers who are searching for our product and experience some of them have just not yet been introduced to us."
Trend Themes
1. Luxury-hospitality Collaborations - The trend of luxury brands partnering with high-end hotels to create unique experiences for customers presents opportunities for disruptive innovation in the personalized and customized experiential market.
2. Concierge Jewelry Services - The trend of offering hotel guests private consultations with jewelers during their stay presents opportunities for disruptive innovation in the luxury concierge market.
3. Event-driven Consumerism - The trend of turning shopping excursions into full-on events presents opportunities for disruptive innovation in the retail industry, particularly in the luxury market that values experience over product.
Industry Implications
1. Luxury Hospitality - The luxury hospitality industry has the opportunity to innovate by partnering with other luxury brands to offer unique, customized experiences to their customers.
2. Jewelry Retail - The jewelry retail industry has an opportunity to innovate by offering exclusive services paired with other luxury brands like high-end hotels, creating a unique shopping experience for customers.
3. Event Planning - The event planning industry has the opportunity to innovate by catering to the demand for experiential shopping by offering customized shopping events for luxury retailers in partnership with high-end hotels, providing customers with unforgettable experiences.
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