Luxury retailers are going above and beyond with excessive services
Implications - Seeking to distinguish themselves from the mainstream, luxury brands are going beyond traditional goods to offer consumers such things as same-day delivery, airborne services and premium food to heighten experiences with more exclusivity. This reflects a turn toward selling an entire luxury lifestyle, as opposed to isolated luxury products.
Trend Themes
1. Luxury Lifestyle - Luxury brands are offering more exclusive, high-end services to sell an entire luxury lifestyle.
2. Digital Integration - Luxury retailers are integrating digital touchpoints to reach consumers in various ways.
3. Quality Delivery - Premium food delivery startups are providing better quality food delivery from high-end chains and boutique eateries within 30 minutes of ordering.
Industry Implications
1. Luxury Retail - Retailers can offer more exclusive services and integrate digital touchpoints to sell an entire luxury lifestyle.
2. Private Aviation Services - Startups can capitalize on empty private jet flights to provide on-demand luxury aviation services.
3. Vehicle-sharing Services - Vehicle-sharing services can better target and serve older upper-class people by providing high-end, spontaneous booking services.
