The Smartville Collection by BoConcept is Made for Stylish Urbanites
Meghan Young — February 19, 2013 — Autos
For those who scoffed at the style of the eco-friendly and compact Smart car, they will be forced to rethink their initial judgement as soon as they set eyes on the Smartville Collection. A collaboration between Smart and Danish furniture retailer BoConcept, the Smartville Collection is comprised of sleek and modern furniture pieces perfect for any urbanite.
The Smartville Collection is comprised of three furniture pieces: a modular sofa, desk chair and long oval table. It is also chock full of accessories ranging from tableware to small sculptures such as clocks, pillows and tea cups.
In tangent with the Smartville Collection, Smart will be releasing a special edition fortwo BoConcept cabrio that is in turn inspired by the furniture.
The Smartville Collection is comprised of three furniture pieces: a modular sofa, desk chair and long oval table. It is also chock full of accessories ranging from tableware to small sculptures such as clocks, pillows and tea cups.
In tangent with the Smartville Collection, Smart will be releasing a special edition fortwo BoConcept cabrio that is in turn inspired by the furniture.
Trend Themes
1. Eco-car-inspired Furniture - The trend of creating furniture inspired by eco-cars provides an opportunity for furniture manufacturers to tap into the sustainable design market.
2. Modular and Space-saving Furniture - The trend of modular and space-saving furniture presents an opportunity for furniture retailers to cater to the needs of urban dwellers with limited space.
3. Branding Collaborations - The trend of branding collaborations between car manufacturers and furniture retailers offers an opportunity for companies to leverage each other's brand equity and create unique products.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can take advantage of the eco-car-inspired furniture trend by incorporating sustainable materials and designs into their product lines.
2. Home Decor and Furnishings - The home decor and furnishings industry can benefit from the trend of modular and space-saving furniture by providing solutions for small living spaces and urban environments.
3. Automotive - The automotive industry can explore collaborations with furniture retailers to expand their brand presence and create co-branded products that appeal to design-conscious consumers.
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