Reebok Flash Pop-Up Store Takes Cues from Pop Culture
Katherinev123 — October 7, 2011 — Fashion
References: ddsao & retaildesignblog.net
Pop-up shops are everywhere, so it's a bit surprising that athletic apparel giant Reebok has only just stepped onto the pop-up scene with Reebok Flash.
Nonetheless, Reebok Flash is a shop you don't want to miss. This pop-up, which takes up 3,000 square feet of space on the Bowery in New York City, was made to promote the brand's most beloved limited edition shoes and clothing from the 1980s. Accordingly, the designers of the pop-up shop, D+DS, created the interior to reflect 80s pop culture; inspiration and references include everything from Purple Rain to Thriller.
The bright retail space also includes inspiration from the Cubist and Futurist art movements, which is apparent in its multicolored honeycomb shapes and bewildering graphics. According to the designers, the intention was to create an enveloping space that makes the visitor feel as if he or she is walking into a poster, not a store.
Nonetheless, Reebok Flash is a shop you don't want to miss. This pop-up, which takes up 3,000 square feet of space on the Bowery in New York City, was made to promote the brand's most beloved limited edition shoes and clothing from the 1980s. Accordingly, the designers of the pop-up shop, D+DS, created the interior to reflect 80s pop culture; inspiration and references include everything from Purple Rain to Thriller.
The bright retail space also includes inspiration from the Cubist and Futurist art movements, which is apparent in its multicolored honeycomb shapes and bewildering graphics. According to the designers, the intention was to create an enveloping space that makes the visitor feel as if he or she is walking into a poster, not a store.
Trend Themes
1. Chromatic 80s-style Interiors - Opportunity for brands to create immersive retail experiences inspired by 1980s pop culture and art movements.
2. Pop-up Shops - Continued growth and popularity of temporary retail spaces for brands to engage with customers in unique and experiential ways.
3. Limited Edition Merchandise - Increased demand for limited edition products that tap into nostalgia and create a sense of exclusivity.
Industry Implications
1. Athletic Apparel - Athletic apparel industry can leverage pop-up shops to showcase limited edition products and engage with customers on a deeper level.
2. Art and Design - Artists and designers can explore the use of 80s pop culture and art movements as inspiration for immersive retail experiences and installations.
3. Event Planning - Event planners can offer expertise in creating unique and memorable pop-up shops that align with brands' aesthetic and storytelling goals.
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