Mr. Mak's Ginbao Has Packaging Reminiscent of Ancient Medicines
Mishal Omar — January 9, 2017 — Lifestyle
References: mrmaks & thedieline
Mr. Mak's Ginbao is a company that provides traditional Chinese wellness drinks to consumers and the creative agency Werner Design Werks created the branding for its bottles.
The brand offers a traditional Chinese ginger broth and a ginseng longbrew -- both of which are packed with flavor and feature healthy ingredients. They are offered in tall glass bottles that feature labels inspired by vintage Eastern medicine packaging. On top of featuring dynamic flavors, the spicy drinks are organic, free of gluten, low in sugar and help to aid in healthy digestion and in strengthening the immune system.
Mr. Mak's Ginbao brings a refreshing drink to a market that does not currently feature many of its kind.
The brand offers a traditional Chinese ginger broth and a ginseng longbrew -- both of which are packed with flavor and feature healthy ingredients. They are offered in tall glass bottles that feature labels inspired by vintage Eastern medicine packaging. On top of featuring dynamic flavors, the spicy drinks are organic, free of gluten, low in sugar and help to aid in healthy digestion and in strengthening the immune system.
Mr. Mak's Ginbao brings a refreshing drink to a market that does not currently feature many of its kind.
Trend Themes
1. Traditional Chinese Wellness Drinks - Offering traditional Chinese ginger broth and ginseng longbrew with healthy ingredients and vintage-inspired packaging presents an opportunity for disruptive innovation in the wellness beverage industry.
2. Spicy and Organic Beverages - Providing spicy, organic drinks that are gluten-free, low in sugar, and promote digestion and immune system health taps into the growing demand for healthier beverage options.
3. Reviving Vintage Eastern Medicine Packaging - Embracing vintage Eastern medicine packaging in the design of product labels introduces a unique and visually appealing aesthetic choice with potential for disruptive innovation in the packaging and branding sector.
Industry Implications
1. Wellness Beverage Industry - The traditional Chinese wellness drinks offered by Mr. Mak's Ginbao provide an opportunity for disruptive innovation in a market with limited similar offerings.
2. Organic Beverage Market - Targeting health-conscious consumers with spicy, organic drinks that promote digestion and immune system health can disrupt the organic beverage market by offering unique flavor profiles and health benefits.
3. Packaging and Branding Sector - The vintage-inspired Eastern medicine packaging for Mr. Mak's Ginbao bottles presents a chance for disruptive innovation in the packaging and branding sector, allowing brands to stand out with visually appealing designs inspired by tradition.
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