Nipper & Co. Makes Teas for Pregnant and Nursing Women, and Kids
Laura McQuarrie — June 6, 2018 — Lifestyle
References: nipperandco & thedieline
Nipper & Co. is a UK-based brand that puts together organic, high-quality herbal tea blends that are packed with functional benefits.
Each product is playfully packaged to communicate its core benefits, such as the fact that the Organic Wake Up Brew is naturally invigorating and ideal for boosting one's energy and immunity.
In Nipper & Co.'s Sweet Mamma range, women will find three functional tea blends to support them during various stages of parenthood. While the Organic Mum's Milk is a blend featuring aniseed, fennel and fenugreek that supports breastfeeding mothers, the Organic Happy Bumps is a gentle, caffeine-free tea blend that's safe to enjoy throughout the entirety of one's pregnancy. Some of the other family-focused offerings include Organic Kids Cuppa, which can be enjoyed by kids of all ages.
Each product is playfully packaged to communicate its core benefits, such as the fact that the Organic Wake Up Brew is naturally invigorating and ideal for boosting one's energy and immunity.
In Nipper & Co.'s Sweet Mamma range, women will find three functional tea blends to support them during various stages of parenthood. While the Organic Mum's Milk is a blend featuring aniseed, fennel and fenugreek that supports breastfeeding mothers, the Organic Happy Bumps is a gentle, caffeine-free tea blend that's safe to enjoy throughout the entirety of one's pregnancy. Some of the other family-focused offerings include Organic Kids Cuppa, which can be enjoyed by kids of all ages.
Trend Themes
1. Functional Herbal Teas - Opportunity for brands to create organic, high-quality herbal tea blends with specific functional benefits.
2. Playful Packaging - Brands can use playful packaging to communicate the core benefits of their herbal tea blends.
3. Family-focused Products - Market for herbal teas that cater to the specific needs of pregnant women, nursing mothers, and kids.
Industry Implications
1. Tea Industry - Tea companies can explore the creation of functional herbal tea blends for different target markets.
2. Packaging Industry - Opportunity for packaging companies to design playful and informative packaging for herbal tea products.
3. Maternity and Children's Products - Brands in this industry can expand their product offerings by adding herbal teas that cater to pregnant women, nursing mothers, and kids.
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