'Hello Day' Sells Its Supplements in Boxed Kits Based on the Seasons
Laura McQuarrie — April 15, 2017 — Lifestyle
References: hello-day & packagingoftheworld
Hello Day is a provider of supplements for health and wellness that groups its products based on the four seasons of the year.
For many people, the journey to health and wellness is a year-round pursuit, but many fail to consider their body's changing needs from season to season. As such, the Spring Box features supplements to fight fatigue, boost vitality, aid in digestion and improve circulation. These specific supplements were selected for this kit to help consumers cope with the challenges that the season brings. For instance, the Spring Box addresses the fact that many people overindulge, become lethargic and have low energy in the winter.
As a companion to its Spring, Summer, Autumn and Winter supplement boxes, Hello Day also offers a free companion app that helps customers keep track of their well-being and receive tailored lifestyle and dietary tips.
For many people, the journey to health and wellness is a year-round pursuit, but many fail to consider their body's changing needs from season to season. As such, the Spring Box features supplements to fight fatigue, boost vitality, aid in digestion and improve circulation. These specific supplements were selected for this kit to help consumers cope with the challenges that the season brings. For instance, the Spring Box addresses the fact that many people overindulge, become lethargic and have low energy in the winter.
As a companion to its Spring, Summer, Autumn and Winter supplement boxes, Hello Day also offers a free companion app that helps customers keep track of their well-being and receive tailored lifestyle and dietary tips.
Trend Themes
1. Seasonal Wellness Supplements - The grouping of supplements based on the four seasons of the year is an opportunity for companies to tailor wellness products to consumers' changing needs throughout the year.
2. Tailored Supplement Kits - Offering pre-packaged supplement kits based on specific consumer needs is an opportunity for companies to differentiate themselves in a crowded wellness market.
3. Companion Health Apps - Creating health and wellness apps that complement and add value to existing product offerings is an opportunity for companies to enhance their customer engagement and loyalty.
Industry Implications
1. Health and Wellness Supplements - Health supplement companies can take advantage of the trend of seasonal wellness supplements to offer tailored products to their customers.
2. Technology - Companies that offer companion health apps have the opportunity to expand their business through collaborations with health supplement companies or by offering their apps as standalone products.
3. Retail - Retailers can capitalize on the trend of seasonal wellness supplements by carrying pre-packaged supplement kits and offering tailored health and wellness advice to their customers.
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