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Caffeinated Infusion

Coffee-infusions come in unlikely food and beverage items

Trend - Coffee-infusions are being seen all across the food and beverage industries, including in products like cola, maple syrup, and more. These recipes provide a flavor enhancement, and also a caffeine boost.

Insight - Consumers who consider themselves to be culinary enthusiasts often express interest in hybrid products, as the offerings in this space boast added value and a sense of novelty. Even if the ingredients present an unlikely combination, the experimentation allows adventurous eaters to diversify the flavors in their day-to-day consumption habits and enjoy its added effects.
Workshop Question - Consider a hybridized version of your product/service.
Trend Themes
1. Coffee-infusions - Food and beverage industries are incorporating coffee infusions in their products to provide a flavor enhancement and a caffeine boost.
2. Hybrid Products - Consumers are interested in exploring unlikely ingredient combinations, allowing for experimentation as well as adding value and a sense of novelty to their consumption habits.
3. Natural Sweeteners - Renewed interest in natural sweeteners, like maple syrup, creates room for products like Coffee-Infused Maple Syrups to provide a unique flavored experience.
Industry Implications
1. Food and Beverage Industry - This industry can explore the potential of coffee-infused products to create novel, value-added offerings to diversify their product line.
2. Wellness Industry - Products like Coffee + Cacao Granola Snacks can be an opportunity for the wellness industry to explore functional foods that provide nutrition and health benefits.
3. Retail Industry - Retailers can capitalize on consumer interest in hybrid products to deliver unique and interesting offerings that cater to adventurous eaters.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
78,194 Total Clicks
Date Range:
Apr 19 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Coffee-Infused Mineral Waters
Coffee-Infused Mineral Waters
The Volvic Coffee Drinks are Positioned as an Iced Tea Alternative
The Volvic Coffee drinks have been launched by Danone Germany as a new refreshment option that seeks to balance the flavors of coffee with fruit for a tasty alternative to traditional iced tea.... MORE
Cold Brew Gummy Bears
Cold Brew Gummy Bears
Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears
In partnership with Alfred Coffee, Sugarfina is introducing Cold Brew Bears as the world’s first-ever coffee-infused gummy bears, which are said to combine two “favorite pick-me-ups—... MORE
Coffee-Infused Colas
Coffee-Infused Colas
The New Coca-Cola Plus Coffee Gives Soda Fans an Even Bigger Caffeine Boost
In an effort to cater to consumers looking for more caffeine than the average cup of black coffee, Coke has just debuted a new coffee-infused cola called ‘Coca-Cola Plus Coffee.’ In the... MORE
play_circle_filledCoffee-Infused Granola Snacks
Coffee-Infused Granola Snacks
Coffee + Cacao Granola is a Delicious Versatile Snack
Cocoa Vita recently announced the launch of its new Coffee + Cacao Granola snack with ingredients known to be natural mood enhancers. This versatile snack is full of cancer-fighting antioxidants... MORE
Coffee-Infused Maple Syrups
Coffee-Infused Maple Syrups
Runamok Maple's Maple Syrup Boasts Bold Caramel, Nut & Chocolate Notes
With ingredients like ginger root, elderberry and hibiscus flowers, Runamok Maple creates a variety of uniquely infused maple syrup products—and the newest addition to its flavorful portfolio is a... MORE

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