Tech-infused dog training tools deliver consistency and freedom
Trend - Where once training a dog required consistent discipline, today's tech-infused training tools fulfill this by allowing pet owners and trainers to discipline dogs humanely through the use of sound or haptic feedback. This speaks to pet owner's desire to have convenient tools that prioritize leisure activities over chores like disciplining and training their pets.
Insight - Consumers who spend the majority of their days away from their pets want to focus more on play than they do on training. The desire to enjoy the limited time they have to spend with their pets is often stronger than their desire to take care of the responsibilities associated with pet ownership. Thus, consumers turn to external tools and services that do the work for them, so they can use their time on the recreational aspects of pet care.
Insight - Consumers who spend the majority of their days away from their pets want to focus more on play than they do on training. The desire to enjoy the limited time they have to spend with their pets is often stronger than their desire to take care of the responsibilities associated with pet ownership. Thus, consumers turn to external tools and services that do the work for them, so they can use their time on the recreational aspects of pet care.
Workshop Question - How might your brand leverage AI that enables consumers to enjoy more leisure time?
Trend Themes
1. Tech-infused Dog Training Tools - The trend towards tech-infused dog training tools fulfills pet owners' desire for convenient tools that prioritize leisure activities over chores and opens new opportunities for the development of similar products.
2. Smart Dog Collars - Smart dog collars that offer a wide range of features, such as tracking fitness levels, training, and safety, provide innovative solutions for pet owners and create opportunities for the development of new products related to pet health and safety.
3. Pet Wearables - Pet wearables, like activity monitors, are emerging as a popular way for pet owners to track their pet's behavior and activity levels, which creates opportunities for improved pet care and potential medical intervention.
Industry Implications
1. Pet Products - The pet industry continues to grow, creating opportunities for innovative startups and established businesses to develop new products for the market.
2. Healthcare - Pet wearables that track health metrics like activity levels and temperature are potential avenues for healthcare professionals to monitor pet health and detect early warning signs for certain medical conditions.
3. Smart Home - Smart home technologies are infiltrating the pet market and opening up new possibilities for remote monitoring and control of pet behavior and safety.
