Brands are expanding plant-based alternatives to include bacon
Trend - The recent popularity of plant-based burgers has extended to the breakfast space to include alternative versions of bacon products. Such products highlight how consumer openness to incorporating plant-based alternatives into their diets has created a demand for increased product variety.
Insight - As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. Whether for novelty, ethical, or environmental reasons, consumers are increasingly experimenting with incorporating plant-based products into their diets as discussions surrounding environmental issues proliferate the media.
Insight - As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. Whether for novelty, ethical, or environmental reasons, consumers are increasingly experimenting with incorporating plant-based products into their diets as discussions surrounding environmental issues proliferate the media.
Workshop Question - Consider how your brand could better meet the changing interests of consumers.
Trend Themes
1. Plant-based Meat Alternatives - As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products.
2. Environmental Sustainability - Discussions surrounding environmental issues have proliferated the media and have made consumers more aware and interested in eco-friendly alternatives.
3. Healthy Eating - Consumers are increasingly experimenting with plant-based products or meatless alternatives into their diets for health purposes.
Industry Implications
1. Food Industry - Companies focused on plant-based and eco-friendly food products have opportunities to develop healthy, sustainable and indulgent meat alternatives, and contribute to environmental causes.
2. Retail Industry - Retailers may see increased demand for plant-based, sustainable, and healthy meat alternatives and should consider providing more options to meet consumers' growing needs.
3. Marketing and Advertising Industry - Marketing professionals can tap into the trend of sustainable meat alternatives and eco-friendly food products by creating campaigns that communicate the benefits of these products and encourage their usage.
