Brands aim to reduce waste with glass jar packaging
Trend - Emerging brands in industries that typically use packaging that's thrown away are paving the way for more sustainable production, with items packaged in glass jars. These small artisanal-quality brands provide eco-friendly alternatives to products offered by larger companies, in a way that prioritizes reduced and reusable consumption.
Insight - Consumers are increasingly aware about climate change's global impact. They're now becoming more aware of the waste they produce themselves, and are shopping more consciously in accordance with this heightened awareness. As brands are more transparent of their production process, consumers become more attentive in the role they play to support the sustainable movement to create a larger impact from a macro-perspective.
Insight - Consumers are increasingly aware about climate change's global impact. They're now becoming more aware of the waste they produce themselves, and are shopping more consciously in accordance with this heightened awareness. As brands are more transparent of their production process, consumers become more attentive in the role they play to support the sustainable movement to create a larger impact from a macro-perspective.
Workshop Question - How could your brand reduce waste in its production process?
Trend Themes
1. Sustainable Packaging - Emerging brands are focusing on reducing waste in packaging and moving towards more sustainable options like glass jars.
2. Plant-based Alternatives - The rise of plant-based diets has created demand for plant-powered and vegan-friendly products.
3. On-the-go Convenience - Portable, easy-to-use products that can be used anywhere, especially for oral and dental hygiene, are gaining popularity.
Industry Implications
1. Food and Beverage - Food and beverage companies are exploring eco-friendly packaging alternatives and developing plant-based, functional products.
2. Cosmetics and Personal Care - Cosmetics and personal care companies are developing plant-based, chemical-free products that are sustainable and convenient to use.
3. Health and Wellness - Health and wellness companies are innovating new products that offer plant-based, natural, and functional benefits while promoting eco-friendliness.
