The traditional protein bar is enhanced with the incorporation of CBD
Trend - Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Insight - With the stigma attached to cannabis diminishing, health-conscious consumers are looking for convenient ways to introduce the plant into their daily routines. These consumers are turning to brands to incorporate CBD into multifunctional products they are already familiar with, to easily access its therapeutic properties along with other health-focused ingredients. This especially appeals to busy consumers who are trying to maintain an active and balanced lifestyle.
Insight - With the stigma attached to cannabis diminishing, health-conscious consumers are looking for convenient ways to introduce the plant into their daily routines. These consumers are turning to brands to incorporate CBD into multifunctional products they are already familiar with, to easily access its therapeutic properties along with other health-focused ingredients. This especially appeals to busy consumers who are trying to maintain an active and balanced lifestyle.
Workshop Question - How could your brand better prioritize the wellness-minded consumer?
Trend Themes
1. Cbd-infused Snacks - CBD is being incorporated into traditional snack and protein bars to offer a portable, on-the-go form of consuming CBD
2. Plant-based Protein Bars - Brands are offering vegan and gluten-free options for consumers looking for a healthy and protein-packed snack
3. Functional Food - CBD edibles have created a market for functional food to help consumers experienced amplified mornings, mid-day breaks, post-workout sessions and more
Industry Implications
1. Health Food Industry - Brands are incorporating CBD and plant-based protein into snack bars to offer healthy and performance-enhancing options
2. Fitness Industry - CBD-infused sports nutrition bars are being marketed to athletes for workout recovery and performance boost
3. CBD Industry - CBD's popularity is leading to its incorporation into a range of products, with CBD-infused snacks being just one of them
