Businesses increasingly accommodate people with hearing impairments
Trend - Whether for employees, customers or both, brands are better adapting to the needs of people with hearing impairments by creating environments in which employees and/or customers can communicate in sign language. By enhancing communication between employees and customers in this way, these brands are setting a precedent for how retail design can work to remove barriers to inclusion.
Insight - People with physical or cognitive disabilities and their allies are working as activists to promote their needs, and demand that they’re met. With these shifts in societal attitudes, brands have responded by providing services that allow inclusion. Brands that are authentically committed to inclusion will appeal to consumers who want to see themselves in the companies they support.
Insight - People with physical or cognitive disabilities and their allies are working as activists to promote their needs, and demand that they’re met. With these shifts in societal attitudes, brands have responded by providing services that allow inclusion. Brands that are authentically committed to inclusion will appeal to consumers who want to see themselves in the companies they support.
Workshop Question - In what areas could your brand better prioritize inclusion?
Trend Themes
1. Inclusive Business - Businesses are adapting to the needs of people with disabilities contributing to an inclusive society
2. Accessibity Technology - Technology companies are creating software and products that can increase accessibility and remove barriers
3. Community Building - Organisations are fostering a sense of community centered on inclusion and accessibility
Industry Implications
1. Retail - Retail companies can make shopping accessible and inclusive for people with disabilities to better serve the community
2. Hospitality - Hospitality professionals in this industry are creating environments for inclusive dining and accommodation
3. Technology - Technology is being harnessed towards building more accessible platforms for people with disabilities
