Chronic pain is addressed with focused alternative products
Trend - Consumers addressing mild chronic pain by purchasing products and services outside of the realms of pain-relief patches. These new innovations are more suited to contemporary lifestyles and come as North American consumers learn more about alternative means to achieve health and wellness.
Insight - The expansion of the health and wellness industry in recent years is due in large part to consumers' ability to self-educate through online means. This can feel empowering, especially to consumers who are seeking fast, affordable solutions. In turn, an openness to alternative medicine and more experimental methods of wellness maintenance can be observed.
Insight - The expansion of the health and wellness industry in recent years is due in large part to consumers' ability to self-educate through online means. This can feel empowering, especially to consumers who are seeking fast, affordable solutions. In turn, an openness to alternative medicine and more experimental methods of wellness maintenance can be observed.
Workshop Question - How could your brand customize its offerings to better suit contemporary lifestyles?
Trend Themes
1. Alternative Medicine - Consumers are embracing alternative medicine solutions to manage chronic pain and maintain wellness, increasing demand for innovative products and services in this market.
2. CBD and Plant-based Ingredients - There is a growing demand for CBD and plant-based ingredients in pain relief products due to their natural and holistic healing properties, offering opportunities for businesses to develop high-quality and effective products in this realm.
3. Hyper-specific Products - Consumer demand for hyper-specific products like bath soaks and sprays shows a growing interest in personalized pain relief solutions, presenting opportunities for businesses to create customized products for different ailments and conditions.
Industry Implications
1. Health and Wellness - The rise of alternative medicine, CBD and plant-based ingredients, and hyper-specific products shows a growing demand for new health and wellness solutions, creating opportunities for businesses to develop innovative products and services in this industry.
2. Medical Technology - Innovations like app-based pain management programs and portable acupuncture devices showcase the potential for technology in the medical industry to provide drug-free pain relief solutions, opening up opportunities for businesses to develop new technologies in this realm.
3. Cosmetics and Self-care - The use of plant-based preservatives and organic ingredients in pain relief lotions and creams reflect a trend towards natural and sustainable cosmetics and self-care products, providing opportunities for businesses to create high-quality, effective products that align with consumer values.
