Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Chic Nursing

Clothes intended for nursing women prioritize both function and aesthetic

Trend - Women-focused fashion brands are offering items and collections made to enhance the convenience of nursing, while also prioritizing attractive styles. Ranging from adjustable compression bras to maternity athleisure apparel, this shift allows the modern woman to “do it all.”

Insight - Women with newborns who must juggle both baby care and their careers require fashion that caters to both aspects of their lives. High-powered women don’t want to feel that they’ve lost their sense of style or self, and are seeking multi-functional clothing that empowers them to tackle their workday and home life simultaneously.
Workshop Question - How could your brand better cater to the needs of professional women, including within its own workforce?
Trend Themes
1. Functional Yet Fashionable Nursing Apparel - Women-focused fashion brands are offering items and collections made to enhance the convenience of nursing, while also prioritizing attractive styles.
2. Multi-functional Athleisure Maternity Wear - Maternity athleisure apparel, such as Belly Bandit's ActiveSupport, combines high-performance features with nursing capabilities to support both active and everyday life.
3. Versatile and Adaptable Nursing Bras - Adjustable compression and ultra-supportive nursing bras such as Molly T's wrappable design and ThirdLove's 24/7 Classic Nursing Bra provide multifunctional wear that cater to the needs of new moms.
Industry Implications
1. Fashion & Apparel - The fashion industry can create innovative styles and collections that support the multi-tasking lifestyle of modern moms looking for functional yet stylish clothing.
2. Maternity & Baby Products - The maternity and baby products industry can expand offerings of versatile and multi-functional products that cater to the daily needs of new moms, such as the Angel Maternity Bumper Kit.
3. Health & Wellness - The health and wellness industry can incorporate high-performance features, such as moisture-wicking fabrics and supportive panels, into products that cater to nursing women's needs.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
87,533 Total Clicks
Date Range:
Apr 19 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Related Examples

Maternity Wardrobe Starter Kits
Maternity Wardrobe Starter Kits
The Hatch Layers Set is Designed to Kickstart Maternity Wardrobes
City-Inspired Maternity Clothing
City-Inspired Maternity Clothing
The London Bump Kit by Seraphine is a Four-Piece Maternity Set
Essential Maternity Style Bundles
Essential Maternity Style Bundles
The Storq Maternity Capsule Includes Four Wardrobe Basics
Female-Focused Hydration Vests
Female-Focused Hydration Vests
Lululemon's Enlite Hydraffinity Vest Supports Female Runners
Maternity Compression Clothing
Maternity Compression Clothing
SRC Health's Maternity Compression Collection Helps to Reduce Pain
Eco Maternity Leggings
Eco Maternity Leggings
Girlfriend Collective's Leggings are Made from Recycled Fishing Nets
play_circle_filledHigh-Impact Sports Bras
High-Impact Sports Bras
The Knix Catalyst Bra Has a Supportive, Performance-Driven Design
Silent Wireless Breast Pumps
Silent Wireless Breast Pumps
Elvie's Ultra-comfortable Design is Compatible with Nursing Bras
High-Performance Everyday Bras
High-Performance Everyday Bras
The Non-Athletic Lululemon 'Like Nothing Bra' is for Daily Life
play_circle_filledShapeshifting Sports Bras
Shapeshifting Sports Bras
The Reebok PureMove Bra Tightens for Motion and Relaxes During Stillness
Posture-Improving Athletic Undergarments
Posture-Improving Athletic Undergarments
The Neuroband Sports Bra Promotes Proper Alignment
Luxe Maternity Clothing Boxes
Luxe Maternity Clothing Boxes
Rent the Runway Created a New Subscription Box for Expecting Mothers
Baby Movement-Tracking Wearables
Baby Movement-Tracking Wearables
The 'Rubi' Pregnancy Monitor Keeps Mothers Further Informed
play_circle_filledFree-From Baby Care Collections
Free-From Baby Care Collections
Saje Wellness Launched a Range of All-Natural Baby Care Products
Return-to-Work Food Subscriptions
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
play_circle_filledSocialite-Created Maternity Denim
Socialite-Created Maternity Denim
Khloé Kardashian Expanded Upon 'Good American' with 'Good Mama'
Streetwear-Style Sportswear
Streetwear-Style Sportswear
'ASOS 4505' Fuses Street Style with Traditional Activewear Pieces
Maternity Beauty Brands
Maternity Beauty Brands
Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection
Fashionable Maternity Jeans
Fashionable Maternity Jeans
Madewell's Newest Maternity Jeans are Comfortable and Stylish
Active Maternity Wear
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
Active Maternity Bras
Active Maternity Bras
Cake Lingerie's Nursing Sports Bras Suit Two Activities
Nursing Sports Bras
Nursing Sports Bras
Boob's Nursing Sports Bra Features Front Clips for Easy Infant Feeding
Roomy Maternity Activewear
Roomy Maternity Activewear
Belabumbum's 'Room to Flow Cami' is Designed for Active Expectant Moms
Accomodating Nursing Gowns
Accomodating Nursing Gowns
Hotmilk's 'Charm Nightie' Grows Up to Three Cup Sizes
Yoga Nursing Bras
Yoga Nursing Bras
Bravado Designs' Body Silk Seamless Yoga Nursing Bra Caters to Active Women
Multifaceted Maternity Bras
Multifaceted Maternity Bras
This Cake Maternity Bra Transitions from Pregnancy to Nursing
Sultry Maternity Lingerie
Sultry Maternity Lingerie
Von Follies by Dita Von Teese is a Retro Maternity Lingerie Collection