Tedious wedding planning gets revamped with alternative, automated resources
Trend - From booking a photographer to ordering wedding cakes and managing budgets, brands are creating services and platforms that are no-frills when it comes to the planning process. In this space, easy online features are offered for greater convenience.
Insight - During intimate gatherings or big milestone moments, consumers are always looking for ways to streamline the planning process. As the Internet of Things is a space with many useful platforms, consumers turn their attention to digital-only services to save time and cost during the process of planning an event. In the end, consumers do not only enjoy efficiency and convenience, but they also feel less stress as their needs are quickly met and resolved.
Insight - During intimate gatherings or big milestone moments, consumers are always looking for ways to streamline the planning process. As the Internet of Things is a space with many useful platforms, consumers turn their attention to digital-only services to save time and cost during the process of planning an event. In the end, consumers do not only enjoy efficiency and convenience, but they also feel less stress as their needs are quickly met and resolved.
Workshop Question - Think of your most traditional service offering. How might you revamp that process into something more automated and instantaneous?
Trend Themes
1. Digital-only Service Platforms - Customers turn their attention to digital-only services to save time and cost during the process of planning an event, providing opportunities for businesses to offer easy online features to improve convenience and efficiency.
2. Streamlined Wedding Planning Products - Consumers are looking for ways to streamline the planning process for intimate gatherings or milestone events, leading to the demand for modernized and simplified wedding planning products and services.
3. Cost-effective and Rental Services - With the wedding and event industry becoming increasingly costly, businesses offering cost-effective rental services like rentable wedding cakes cater to couples on a small budget, providing opportunities for businesses that offer inexpensive and disposable luxury wedding services.
Industry Implications
1. Event Planning Industry - Digital-only service platforms and streamlined wedding planning products open up doors for the event planning industry to offer more efficient services and automation tools for wedding planners and organizers.
2. Photography and Videography Industry - Photography and videography businesses can now gain more traction thanks to modernized wedding photography platforms, which make it easier for couples to coordinate and choose their preferred photographers.
3. Wedding Industry Rental Services - As weddings become increasingly expensive, the wedding industry rental services provide an alternative way to make weddings more affordable by offering customizable, cost-effective, and rental services such as wedding cakes and jewelry.
