TINY TOMS are Charitable Shoes for the Young Philanthropist
Francis Tiangson — February 5, 2011 — Fashion
References: tomsshoes & highsnobette
TINY TOMS is the latest collection to be released from TOMS, the charitable shoe company. Youth sizes are also scheduled to be released, giving young socially conscious kids the chance to help out a good cause.
These small shoes will help provide footwear for the less fortunate. TOMS matches each pair of shoes bought by a customer with a pair given to a child in need. Now, with TINY TOMS, there will be two happy kids sporting fashionable footwear.
These small shoes will help provide footwear for the less fortunate. TOMS matches each pair of shoes bought by a customer with a pair given to a child in need. Now, with TINY TOMS, there will be two happy kids sporting fashionable footwear.
Trend Themes
1. Charitable Footwear - Opportunity for companies to develop charitable footwear lines that allow consumers to make a positive impact with their purchases.
2. Youth Philanthropy - Potential to tap into the growing trend of young socially conscious individuals by creating products that enable children to contribute to charitable causes.
3. Fashion with a Cause - Disruptive innovation potential in the fashion industry by incorporating social responsibility into product lines, appealing to socially conscious consumers.
Industry Implications
1. Footwear - Opportunity for shoe companies to integrate charitable initiatives into their products and foster a sense of social impact among consumers.
2. Children's Retail - Potential for retailers specializing in children's products to offer philanthropic options, attracting socially conscious parents and engaging young philanthropists.
3. Fashion Retail - Disruptive innovation opportunity for fashion retailers to expand their offerings with socially responsible clothing and accessories, appealing to ethically-minded consumers.
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