The Rexall Be Better Brand Boasts a Vivid Visual Identity
Jana Pijak — March 24, 2016 — Marketing
References: rexall & jackmanreinvents
The Rexall Be Better range is the drugstore's in-house brand offering that includes supplements and skincare products along with household goods like cleaning supplies and laundry detergent. Designed with both quality and low cost in mind, this product range fits with Rexall's most recent re-branding strategy that was brought to life by the creative team at Jackman Reinvents.
Featuring clean packaging and typographic labels, each Rexall Be Better product is color-coded according to consumers' needs. While the drugstore brand's supplements and medicinal remedies feature traditional indigo containers with turquoise labels, its snack range products boast varying colors that used to identify different ingredients.
Rexall's Be Better household goods are displayed in clear containers and accented with bright green and yellow labels that feature a consistent typeface throughout. Standing apart from competitors, Rexall's simple branding overhaul makes its most affordable products appear more exclusive to store visitors.
Featuring clean packaging and typographic labels, each Rexall Be Better product is color-coded according to consumers' needs. While the drugstore brand's supplements and medicinal remedies feature traditional indigo containers with turquoise labels, its snack range products boast varying colors that used to identify different ingredients.
Rexall's Be Better household goods are displayed in clear containers and accented with bright green and yellow labels that feature a consistent typeface throughout. Standing apart from competitors, Rexall's simple branding overhaul makes its most affordable products appear more exclusive to store visitors.
Trend Themes
1. Color-coded Product Range - Creating color-coded product lines that cater to specific consumer needs can enhance product identification and foster brand loyalty.
2. Clean Labeling and Packaging - Developing uncluttered, minimalist packaging that communicates product information can enhance the perceived value of a brand while reducing overall production costs.
3. In-house Branding Strategy - Creating an in-house product range provides an opportunity to optimize supply chain efficiency and maximize profit margins while also improving brand recognition.
Industry Implications
1. Health and Wellness - Developing color-coded packaging and clean labeling strategies can enhance the consumer experience and brand recognition in the health and wellness industry.
2. Consumer Packaged Goods - Investing in an in-house product range provides opportunities for cost savings and streamlining supply chain operations in the consumer packaged goods industry.
3. Retail - Modernizing branding strategies by implementing color-coded packaging and clean labeling designs can increase product visibility and consumer trust in the retail industry.
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