The Neer iPhone App Shares Your Whereabouts With a Select Few
Summer Luu — January 7, 2011 — Pop Culture
References: itunes.apple & mashable
This location-based Neer iPhone App is the opposite of FourSquare. This interactive electronic shares your whereabouts to your own hand-picked collection of close and personal people.
Neer automatically updates and shares your location with a selected few, aiming less for social benefit and more for practicality. With predefined places like “work,†“school†or “home,†your Neer iPhone App will let exclusive contacts know when you've arrived or left.
Implications - There is a growing dependance on cell phones for far more than simply the texting or calling capabilities they were once used for. Applications continue to be a source of excitement and functionality for many people and thus businesses who can take steps towards creating applications that are compatible with smart phone technology will continue to feel consumer appreciation.
Neer automatically updates and shares your location with a selected few, aiming less for social benefit and more for practicality. With predefined places like “work,†“school†or “home,†your Neer iPhone App will let exclusive contacts know when you've arrived or left.
Implications - There is a growing dependance on cell phones for far more than simply the texting or calling capabilities they were once used for. Applications continue to be a source of excitement and functionality for many people and thus businesses who can take steps towards creating applications that are compatible with smart phone technology will continue to feel consumer appreciation.
Trend Themes
1. Location-based Sharing - Creating apps that allow users to share their whereabouts with a select few provides a new way for people to stay connected and informed.
2. Practicality Over Social Benefit - Developing apps that focus on practicality, such as automatically updating and sharing location information with specific contacts, can offer unique value to users.
3. Growing Dependence on Smartphone Apps - As people increasingly rely on smartphone apps for various tasks, businesses that create compatible and functional applications will capture consumer appreciation.
Industry Implications
1. Mobile App Development - There is an opportunity for mobile app developers to create innovative location-based apps that cater to specific needs and preferences of users.
2. Social Networking - In the realm of social networking, there is room for disruption by creating apps that focus on sharing location information with a select few, offering a more intimate and controlled experience.
3. Technology Hardware - With the growing dependence on smartphones, there is potential for hardware manufacturers to explore innovations that enhance the functionality and compatibility of mobile apps.
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