The TAM Airlines Check-In Campaign Shows the Importance of Smooth Departures
Leslie Chen — June 18, 2011 — Autos
References: tamairlines & adsoftheworld
If you've ever felt the pain of a grueling long check-in at an airport, these TAM Airlines check-in ads will definitely speak to you. Featuring simple illustrations with solid backgrounds, the images send their messages clearly.
Created by advertising agency TBWA/Frederick in Santiago de Chile, Chile, the TAM Airlines check-in advertisements all depict people running after the flights they've just missed. Advertising checking in online, the images clearly demonstrate the importance of this through humor. The campaign is geared towards people of all walks of life. Especially if you're a runaway bride, you need a fast getaway after standing someone up at the alter.
Perfect for modern-age flyers, these TAM Airlines Check in ads show the importance of a smoother experience all around.
Created by advertising agency TBWA/Frederick in Santiago de Chile, Chile, the TAM Airlines check-in advertisements all depict people running after the flights they've just missed. Advertising checking in online, the images clearly demonstrate the importance of this through humor. The campaign is geared towards people of all walks of life. Especially if you're a runaway bride, you need a fast getaway after standing someone up at the alter.
Perfect for modern-age flyers, these TAM Airlines Check in ads show the importance of a smoother experience all around.
Trend Themes
1. Fast Check-in - Creating a faster and smoother check-in process for airlines through online and mobile check-in options.
2. Humorous Advertising - Using humor in advertising campaigns to engage with customers and promote a brand message effectively.
3. Illustrated Ads - Designing creative and visually appealing ads with simple illustrations and solid backgrounds to convey a message effectively.
Industry Implications
1. Airline Industry - Improving the check-in process in the airline industry to provide a better customer experience and increase operational efficiency.
2. Marketing Industry - Developing unique and humorous marketing campaigns using unconventional approaches to attract and retain customers.
3. Graphic Design Industry - Creating visually appealing and eye-catching graphic designs that convey a message in a simple and effective way.
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