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Playful Pranked Faces

Clean the Sky - Positive Eco Trends & Breakthroughs

The Pro Plus Stay Alert Ads Will Have You Laughing With Their Familiarity

— May 28, 2011 — Life-Stages
If you've ever woken up with a face covered in Sharpie doodles, these Pro Plus Stay Alert ads will speak to you. Showing sleeping college students, the images are full of hilarious drawings and faces made out of everyday items.

Advertising caffeine tablets for students who want to stay awake longer during their studies, the Pro Plus Stay Alert ads gets their message across. With a simple idea like pranking your friends and classmates while they're sleeping, the ads reach the company's target demographic perfectly. Even if you can't relate to being the victim of such pranks, I'm sure you've at least been the culprit once or twice.

Take a look at the Pro Plus Stay Alert ads and you'll either be laughing or cringing at the reminder of the last time this has happened to you.
Trend Themes
1. Student Prank Ads - Companies targeting college students can take advantage of these humorous and relatable ads to promote their products in a playful and effective way.
2. Use of Familiar Imagery in Ads - Marketing efforts that rely on familiar imagery and scenarios can more easily connect with their target audience, increasing the effectiveness of their messaging.
3. Humorous Marketing for Serious Products - Brands can use humorous and playful marketing techniques to advertise products that may be seen as serious, like caffeine tablets for studying, and still get their message across effectively.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can use humorous and relatable ads to promote their products in a more engaging way while still conveying their intended messaging.
2. Student Services - Companies that offer services and products that are targeted towards college students can use these playful ads to promote their brand and products in an effective way.
3. Marketing and Advertising - Marketing and Advertising agencies that specialize in targeting young adults and college students can use these types of humorous, relatable ads to increase the effectiveness of their campaigns.
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