The Essilor Varilux Multifocal Lens Campaign will Take You on a Journey
Leslie Chen — June 17, 2011 — Marketing
References: publicis.br & adsoftheworld
Made for a lens correction producing company, these Essilor Varilux Multifocal Lens print ads are a visual test on your senses. The images use a classic optical illusion as its inspiration in creating an arresting illustration.
Made by advertising agency Publicis in Sao Paulo, Brazil, the Essilor Varilux Multifocal Lens advertisements are a visually stimulating series. Grabbing the viewer's attention with its stunning graphics, the image will have you feeling enveloped. Accompanied by simple copy, "See from any distance," the ad definitely delivers this by creating a great distance between you and the end of the image.
Looking more like an art piece than something that's trying to sell, these Essilor Varilux Multifocal Lens ads are definitely worth checking if not just for its visual stimulation.
Made by advertising agency Publicis in Sao Paulo, Brazil, the Essilor Varilux Multifocal Lens advertisements are a visually stimulating series. Grabbing the viewer's attention with its stunning graphics, the image will have you feeling enveloped. Accompanied by simple copy, "See from any distance," the ad definitely delivers this by creating a great distance between you and the end of the image.
Looking more like an art piece than something that's trying to sell, these Essilor Varilux Multifocal Lens ads are definitely worth checking if not just for its visual stimulation.
Trend Themes
1. Hypnotic Ads - Opportunity for advertisers to create visually stimulating campaigns that captivate viewers.
2. Optical Illusion Art - Potential for artists to explore the use of optical illusions in their artwork and designs.
3. Lens Correction Technology - Innovation opportunities in developing advanced lens correction technologies for improved vision.
Industry Implications
1. Advertising - Opportunities for ad agencies to experiment with captivating visual techniques in their campaigns.
2. Art - Artists can explore and incorporate optical illusions into their work for added visual appeal.
3. Eyewear - Potential for companies to develop and market advanced lens correction technologies in the eyewear industry.
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