The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
Corinne Guirgis — June 15, 2011 — Marketing
References: skolsensation.br & adverblog
Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy, subsequently finding a place in magazines and newspapers.
The first of its kind, this plug and play print advertisement from Skol Sensation was designed to promote a music festival in Brazil. The company came up with the revolutionary idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to an audio message (whispered by a seductive woman's voice to target the appropriate audience) simply by plugging a headset in the jack.
This genius innovation can be adapted by many marketing companies as well as brands looking to expand their advertising domain.
The first of its kind, this plug and play print advertisement from Skol Sensation was designed to promote a music festival in Brazil. The company came up with the revolutionary idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to an audio message (whispered by a seductive woman's voice to target the appropriate audience) simply by plugging a headset in the jack.
This genius innovation can be adapted by many marketing companies as well as brands looking to expand their advertising domain.
Trend Themes
1. Interactive Print Advertising - Skol Sensation's audio print ads use technology to make print advertising more interactive and engaging for readers.
2. Plug-and-play Advertising - Skol Sensation's audio print ads use a mini-chip and headset to create an easy, user-friendly experience for readers, opening the doors for other plug-and-play advertising opportunities.
3. Multisensory Advertising - Skol Sensation's audio print ads tap into the user's sense of hearing and touch in addition to sight, creating a multisensory advertising experience that other brands and companies could work to replicate.
Industry Implications
1. Marketing - Marketing companies can adopt Skol Sensation's plug-and-play print advertising technology to create innovative and engaging campaigns for their clients.
2. Print Advertising - Print advertising companies can incorporate Skol Sensation's audio print ads to create tech-driven, interactive ads and attract new clients.
3. Consumer Electronics - The plug-and-play technology used in Skol Sensation's audio print ads could be adapted by consumer electronics companies to expand product offerings and create new sources of revenue.
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