Playtex Glows for Charity
Jeremy Gutsche — April 23, 2007 — Naughty
References: playtex
Playtex has released a line of glow in the dark lingerie to celebrate the 10th anniversary of its Moonwalk Charity. During this year's Moonwalk, actress Lisa Faulkner and GMTV star Kate Garraway will sport the glow in the dark lingerie, and we can expect the product to be launched thereafter.
The Moonwalk Charity was born from Nina Barough's vision. 10 years ago, Nina and 12 of her friends power walked the New York Marathon in their bras to raise money for Breast Cancer Research. Since the first walk, the charity has raised nearly £27 million. To further build on this concept, the Playtex Moonlit Marathon takes the concept to a new level. Roughly 15,000 walkers now charge through the street in decorated bras.
You can find out more about the May 19th Moonwalk HERE.
The Moonwalk Charity was born from Nina Barough's vision. 10 years ago, Nina and 12 of her friends power walked the New York Marathon in their bras to raise money for Breast Cancer Research. Since the first walk, the charity has raised nearly £27 million. To further build on this concept, the Playtex Moonlit Marathon takes the concept to a new level. Roughly 15,000 walkers now charge through the street in decorated bras.
You can find out more about the May 19th Moonwalk HERE.
Trend Themes
1. Glow-in-the-dark Fashion - Creating glow-in-the-dark clothing and accessories opens up opportunities for innovative fashion designs that enhance visibility and create unique visual experiences.
2. Charitable Fashion Collaborations - Collaborating with charitable organizations to create special edition products can generate brand awareness, increase sales, and support meaningful causes.
3. Branded Charity Events - Hosting branded charity events that align with a company's values can create positive associations, strengthen customer loyalty, and generate goodwill.
Industry Implications
1. Fashion - The fashion industry can explore the use of glow-in-the-dark materials and innovative designs to create visually striking garments and accessories.
2. Non-profit - Non-profit organizations can collaborate with fashion brands to create special edition products that help raise funds for important causes and increase awareness.
3. Event Management - Event management companies can specialize in organizing branded charity events for companies, helping them create unique experiences for attendees while supporting charitable causes.
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