OffLimits' Dash Cereal "Turns the Milk to Cold Brew"
Laura McQuarrie — January 22, 2021 — Lifestyle
References: eatofflimits & sprudge
With its Dash coffee and cocoa cereal, OffLimits asks: "who has time to make coffee and cereal when you can have both?" The cold breakfast cereal appeals to coffee and chocolate lovers alike, as it shares the taste of ingredients like organic cocoa and micro-roasted coffee from Intelligentsia plus other nourishing ingredients like organic oat, rice and coconut flour. Altogether, the cereal is a vegan, gluten-free and plant-based morning treat that's sweet yet low in sugar.
One of the main selling points of OffLimits' Dash coffee and cocoa breakfast cereal is that the brand describes it "turns the milk to cold brew." The plant-powered cereal appeals to hustlers who love to be caffeinated, early risers and those who constantly find themselves on the go.
One of the main selling points of OffLimits' Dash coffee and cocoa breakfast cereal is that the brand describes it "turns the milk to cold brew." The plant-powered cereal appeals to hustlers who love to be caffeinated, early risers and those who constantly find themselves on the go.
Trend Themes
1. Plant-powered Breakfast Cereal - Opportunity to disrupt the cereal market with more plant-based and nourishing ingredients.
2. Coffee-flavored Cereal - Opportunity to create new flavors of cereal that appeals to the coffee lovers.
3. Functional Breakfast Cereals - Opportunity to incorporate new functional ingredients to create a cereal that not only tastes good but also offers health benefits.
Industry Implications
1. Cereal and Breakfast Food Industry - Companies can modernize the way breakfast is consumed by offering unique cereal products that appeal to a new demographic, i.e. coffee-lovers.
2. Plant-based Food Industry - OffLimits' Dash breakfast cereal demonstrates the opportunity to expand plant-based offerings in the breakfast foods market.
3. Vegan Food Industry - There exists a growing market for vegan breakfast options for people who are looking to lead a more plant-based lifestyle.
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