Maple Pumpkin Super Coffee is a Better-For-You Latte Alternative
Niko Pajkovic — November 2, 2021 — Lifestyle
References: drinksupercoffee & bevindustry
Better-for-you coffee brand Super Coffee has announced the launch of its fall lineup, which consists of three new products: Maple Pumpkin Super Coffee, Super Pods, and vegan Super Creamer.
Super Coffee's main product line is its 12-ounce ready-to-drink canned Super Coffees, made with added vitamins, proteins, L-theanine, medium-chain triglycerides (MCT) oil, and zero-calorie monk fruit sweetener. According to the company, this combination provides a healthy and sustained energy boost, without the typical crash associated with traditional coffee.
Continuing to carve out a niche space within the coffee category, Super Coffee's Founder, Jordan DeCicco, believed it was necessary to explore maple and pumpkin-based flavorings. “Pumpkin Spice Lattes are the talk of the town for coffee drinkers from August to October, and we are the only brand offering a healthy, delicious, and affordable version of this infamous drink in various formats," said Decicco in a recent interview.
Image Credit: Super Coffee
Super Coffee's main product line is its 12-ounce ready-to-drink canned Super Coffees, made with added vitamins, proteins, L-theanine, medium-chain triglycerides (MCT) oil, and zero-calorie monk fruit sweetener. According to the company, this combination provides a healthy and sustained energy boost, without the typical crash associated with traditional coffee.
Continuing to carve out a niche space within the coffee category, Super Coffee's Founder, Jordan DeCicco, believed it was necessary to explore maple and pumpkin-based flavorings. “Pumpkin Spice Lattes are the talk of the town for coffee drinkers from August to October, and we are the only brand offering a healthy, delicious, and affordable version of this infamous drink in various formats," said Decicco in a recent interview.
Image Credit: Super Coffee
Trend Themes
1. Healthy Pumpkin-flavored Beverages - Opportunity for coffee and beverage companies to explore healthier versions of traditional fall flavors with added vitamins and minerals.
2. Alternative Coffee Products - Opportunity for companies to innovate the coffee category with premium, better-for-you options.
3. Vegan Coffee Creamers - Opportunity for plant-based companies to expand their product offerings into the coffee space with vegan creamers.
Industry Implications
1. Coffee - Traditional coffee brands can capitalize on the fall flavor trend by exploring healthier and more sustainable options.
2. Beverage - Beverage industry companies can look to tap into the growing demand for more functional and better-for-you beverages.
3. Plant-based - Vegan and plant-based companies can expand into the coffee and beverage industry markets with vegan creamer options.
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