Pillsbury's Cookie Dough is Filled with Lucky Charms Marshmallows
Laura McQuarrie — December 10, 2019 — Lifestyle
Pillsbury's cookie dough is a limited-edition product that's filled with Lucky Charms marshmallows. The Lucky Charms Sugar Cookies are easy to prepare in the oven and feature the colorful, familiar shapes of horseshoes, rainbows, hearts and moons as seen in the beloved breakfast cereal.
A single package of the refrigerated cookie dough from Pillsbury is designed to make 12 big cookies rather than the usual 24. The colorful, shareable limited-edition marshmallow-filled cookies have the potential to be enjoyed at birthday parties and as after-school snacks.
The popularity of Lucky Charms marshmallows has inspired everything from marshmallow-only cereal boxes to craft beer and even oatmeal products that help people of all ages enjoy a different take on the classic cereal treat.
A single package of the refrigerated cookie dough from Pillsbury is designed to make 12 big cookies rather than the usual 24. The colorful, shareable limited-edition marshmallow-filled cookies have the potential to be enjoyed at birthday parties and as after-school snacks.
The popularity of Lucky Charms marshmallows has inspired everything from marshmallow-only cereal boxes to craft beer and even oatmeal products that help people of all ages enjoy a different take on the classic cereal treat.
Trend Themes
1. Limited-edition Food Products - The popularity of limited-edition food products, like Pillsbury's Lucky Charms marshmallow-filled cookies, creates opportunities for brands to offer unique and exclusive experiences to consumers.
2. Alternative Uses for Popular Ingredients - The trend of incorporating popular ingredients, such as Lucky Charms marshmallows, into unexpected products provides opportunities for innovative and playful twists on familiar flavors.
3. Nostalgic Food Remakes - Creating nostalgic food remakes, like Pillsbury's Lucky Charms marshmallow-filled cookies, taps into consumers' desire for comforting and nostalgic flavors with a modern twist.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of limited-edition products and innovative uses of popular ingredients, like Lucky Charms marshmallows, to cater to consumers' evolving taste preferences.
2. Snack Foods - The snack food industry can capitalize on the popularity of nostalgic flavors and unique ingredients, such as Lucky Charms marshmallows, to create innovative and indulgent snack options.
3. Bakery and Confectionery - The bakery and confectionery industry can leverage nostalgic flavors and popular ingredients, like Lucky Charms marshmallows, to create tempting and playful treats that appeal to consumers' sense of nostalgia and adventure.
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