Hervé Le Mirage Hard Candies are Arriving in California
Michael Hemsworth — December 7, 2021 — Marketing
References: hervedibles & preparedfoods
The Hervé Le Mirage hard candies are arriving in California dispensaries as a product for consumers seeking out an easy way to incorporate cannabis into their lifestyle. The candies have a hard profile that are plant-based and have a 2% glycemic index rating with a virtually sugar-free recipe that has less than two-calories each. The candies won't melt or get sticky and come in a discreet child-resistant packaging that can be easily brought anywhere for quick consumption.
VP of Marketing, Hervé Edibles Cheyne Nadeau spoke on the new Hervé Le Mirage hard candies saying, "The response we have received to our Hervé macarons launching in California has been overwhelmingly positive as consumers in this state appreciate the quality and artisan touches that go into making our products by hand. Only two months after our macarons arrived, we are thrilled to bring our Mirage hard candies to market in a form factor that is convenient, discreet and safe to carry and consume. In addition to being delicious, our Mirage hard candies check all the boxes that California cannabis consumers are looking for in products these days: gluten free, vegan, low sugar, low calorie, faster onset, solventless live resin active ingredients."
VP of Marketing, Hervé Edibles Cheyne Nadeau spoke on the new Hervé Le Mirage hard candies saying, "The response we have received to our Hervé macarons launching in California has been overwhelmingly positive as consumers in this state appreciate the quality and artisan touches that go into making our products by hand. Only two months after our macarons arrived, we are thrilled to bring our Mirage hard candies to market in a form factor that is convenient, discreet and safe to carry and consume. In addition to being delicious, our Mirage hard candies check all the boxes that California cannabis consumers are looking for in products these days: gluten free, vegan, low sugar, low calorie, faster onset, solventless live resin active ingredients."
Trend Themes
1. Individually-dosed Cannabis Products - The trend of individually-dosed cannabis products presents opportunities for businesses to cater to consumers looking for precise and controllable doses.
2. Discreet and Safe Packaging - Packaging products in discreet and safe packaging presents an opportunity for businesses to differentiate themselves and appeal to convenience-seeking consumers.
3. Plant-based and Low-calorie Products - The trend of plant-based and low-calorie cannabis products presents an opportunity for businesses to appeal to health-conscious consumers.
Industry Implications
1. Cannabis Edibles Industry - The cannabis edibles industry can take advantage of the trend towards individually-dosed and low-calorie products to expand their product offerings.
2. Packaging Industry - The packaging industry can cater to the demand for discreet and safe packaging by creating innovative designs and materials.
3. Plant-based Food Industry - The plant-based food industry can expand into the cannabis market by creating products that appeal to health-conscious cannabis consumers.
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