Cross-Category Hemp Beverage The Pathfinder Launches Nationwide
Niko Pajkovic — November 9, 2021 — Lifestyle
References: drinkthepathfinder & bevnet
An alcohol-free, hemp-based spirit called The Pathfinder Hemp & Root has officially launched nationwide in the United States. The zero-proof elixir aims to lift drinkers' moods by providing a cocktail-like experience that utilizes fermented and distilled hemp.
In addition, the new drink contains a variety of other natural ingredients, including Douglas fir, sage, juniper, wormwood, saffron, and angelica root, offering a versatile and herbaceous-heavy flavor that is unlike anything else on the market. Moreover, The Pathfinder is a truly unique spirit steeped that is said to draw inspiration from the history of the American West.
“The future of the back bar is changing, and we’re at the precipice of cannabis and zero proof spirits helping transform how we enjoy a night out – or in,” said Steven Grasse, co-founder and creator of Hendrick’s Gin and Sailor Jerry Rum.
Image Credit: The Pathfinder
In addition, the new drink contains a variety of other natural ingredients, including Douglas fir, sage, juniper, wormwood, saffron, and angelica root, offering a versatile and herbaceous-heavy flavor that is unlike anything else on the market. Moreover, The Pathfinder is a truly unique spirit steeped that is said to draw inspiration from the history of the American West.
“The future of the back bar is changing, and we’re at the precipice of cannabis and zero proof spirits helping transform how we enjoy a night out – or in,” said Steven Grasse, co-founder and creator of Hendrick’s Gin and Sailor Jerry Rum.
Image Credit: The Pathfinder
Trend Themes
1. Zero-proof Beverages - The rise of zero-proof beverages and spirits has created a need for creative alternatives to traditional alcoholic cocktails.
2. Herbaceous Drinks - The use of natural ingredients, such as herbs and spices, in beverages is becoming increasingly popular as consumers look for unique flavor experiences.
3. Cannabis-inspired Drinks - The use of cannabis and hemp in beverages is providing a new space for innovation within the spirits industry.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to capitalize on the growing trend of zero-proof and herbaceous drinks that offer unique flavor experiences.
2. Spirits Industry - The spirits industry can leverage the growing interest in cannabis and hemp-based drinks to create innovative new products that cater to a wider audience.
3. Hospitality Industry - The hospitality industry has a chance to rethink traditional cocktail menus and embrace the trend of zero-proof and herbaceous drinks to cater to a changing consumer landscape.
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