Monday Mezcal is a Floral, Fruity, Smoky, Peppery & Non-Alcoholic
Laura McQuarrie — April 6, 2022 — Lifestyle
References: drinkmonday.co & prnewswire
Monday Mezcal is the third non-alcoholic spirit by Drink Monday and it offers the experience of the popular distilled alcohol beverage without the alcohol. The floral, fruity, smoky and peppery non-alcoholic beverage is made in small batches with natural ingredients and it taps into the growing interest in low- and no-alcohol drinks.
Drink Monday CEO and Founder, Chris Boyd, says "With Monday Mezcal, we have a rare opportunity to surprise and delight two very special groups on the rise with a single spirit – the non-alcoholic community at large, and the agave spirits loving crowd that may, for the first time, have a reason to look over the fence toward a lifestyle using a little less alcohol without taking away flavor or experience."
Monday Mezcal joins other creations from the brand like Monday Whiskey and Monday Gin.
Drink Monday CEO and Founder, Chris Boyd, says "With Monday Mezcal, we have a rare opportunity to surprise and delight two very special groups on the rise with a single spirit – the non-alcoholic community at large, and the agave spirits loving crowd that may, for the first time, have a reason to look over the fence toward a lifestyle using a little less alcohol without taking away flavor or experience."
Monday Mezcal joins other creations from the brand like Monday Whiskey and Monday Gin.
Trend Themes
1. Non-alcoholic Spirits - The trend of producing non-alcoholic versions of popular alcoholic beverages such as mezcal provides an opportunity for disruptive innovation in the non-alcoholic drinks industry.
2. Low- and No-alcohol Drinks - The growing interest in low- and no-alcohol drinks offers an opportunity for disruptive innovation in the drinks industry.
3. Natural Ingredients - The use of natural ingredients in the production of non-alcoholic drinks provides an opportunity for disruptive innovation in the healthy drinks industry.
Industry Implications
1. Non-alcoholic Drinks - The non-alcoholic drinks industry can benefit from the trend of producing mezcal and other spirits in a non-alcoholic form.
2. Alcoholic Drinks - The alcoholic drinks industry can benefit from the growing interest in low- and no-alcohol drinks and can explore producing non-alcoholic versions of popular alcoholic beverages.
3. Healthy Drinks - The healthy drinks industry can benefit from the trend of using natural ingredients in the production of non-alcoholic drinks such as mezcal.
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