MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Grace Mahas — December 21, 2022 — Lifestyle
References: mixoloshe
MIXOLOSHE, a female-founded beverage brand, has released six new products that offer all the fun of a party without alcohol. The brand, founded by entrepreneur Kristina Roth, launched with three cocktail-inspired soft seltzers earlier this year. It is now expanding its line to include additional flavors and non-alcoholic spirits.
The new flavors of soft seltzers include Blueberry Gin & Tonic, Cosmic Bitter Spritz, and Orange Old Fashioned, which join the existing lineup of Mango Chili Crush, Tropical Smoky Margarita, and Southern Pineapple Smash. All of the seltzers are low in sugar and calories, with only 50 calories, less than nine grams of sugar, and five clean ingredients per 12-ounce can.
In addition to the soft seltzers, MIXOLOSHE is also releasing three non-alcoholic spirits - Gin, Whiskey, and Tequila - to help create better-tasting non-alcoholic or low-ABV cocktails. Each 750 ml bottle contains only five clean ingredients and no artificial colors or sodium benzoate.
Image Credit: MIXOLOSHE
The new flavors of soft seltzers include Blueberry Gin & Tonic, Cosmic Bitter Spritz, and Orange Old Fashioned, which join the existing lineup of Mango Chili Crush, Tropical Smoky Margarita, and Southern Pineapple Smash. All of the seltzers are low in sugar and calories, with only 50 calories, less than nine grams of sugar, and five clean ingredients per 12-ounce can.
In addition to the soft seltzers, MIXOLOSHE is also releasing three non-alcoholic spirits - Gin, Whiskey, and Tequila - to help create better-tasting non-alcoholic or low-ABV cocktails. Each 750 ml bottle contains only five clean ingredients and no artificial colors or sodium benzoate.
Image Credit: MIXOLOSHE
Trend Themes
1. Low Alcohol Beverages - The trend of non-alcoholic and low ABV drinks is growing and presents opportunities for beverage companies to create new products to meet the demand.
2. Non-alcoholic Spirits - The rise of non-alcoholic spirits presents opportunities for beverage companies to cater to those who want the flavor of alcohol without the buzz.
3. Health-conscious Consumers - The trend of consumers seeking healthier beverage options presents opportunities for beverage brands to create low-sugar, low-calorie, and clean ingredient drinks.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on the trend of non-alcoholic and low-ABV drinks by creating innovative products that cater to health-conscious consumers.
2. Hospitality Industry - Bars and restaurants can cater to health-conscious consumers with a variety of non-alcoholic and low-ABV cocktails featuring non-alcoholic spirits.
3. E-commerce Industry - The rise of non-alcoholic and low-ABV drinks presents opportunities for online retailers to create niche marketplaces for these products, catering to a growing demand.
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