Milk Makeup's Flex Concealer Offers Full Coverage
Mishal Omar — June 20, 2017 — Marketing
References: milkmakeup & sephora
The Milk Makeup brand is offering a new makeup product called the Flex Concealer, a flaw-concealing product that aims to perfect the appearance of skin.
The Flex Concealer is formulated with the same eco-conscious production processes that the rest of Milk Makeup's products are. It is a full-coverage and long-wear concealer that is well-suited for those who have hyperpigmentation, or very dark circles under their eyes. The product is able to move with the face without cracking or flaking, making it appear natural while it conceals imperfections. It contains blue lotus which has moisturizing properties, and chamomile which calms the skin.
The Flex Concealer collection comes in a range of shades with various undertones, offering something for everyone.
The Flex Concealer is formulated with the same eco-conscious production processes that the rest of Milk Makeup's products are. It is a full-coverage and long-wear concealer that is well-suited for those who have hyperpigmentation, or very dark circles under their eyes. The product is able to move with the face without cracking or flaking, making it appear natural while it conceals imperfections. It contains blue lotus which has moisturizing properties, and chamomile which calms the skin.
The Flex Concealer collection comes in a range of shades with various undertones, offering something for everyone.
Trend Themes
1. Eco-friendly Makeup - Opportunities for brands to develop more eco-conscious makeup products.
2. Long-wear Concealer - Potential for products that offer full coverage and long-wear capabilities for consumers who require long-lasting coverage.
3. Skincare-infused Makeup - Growing trend of incorporating skin-soothing ingredients into makeup products to offer additional benefits for consumers.
Industry Implications
1. Cosmetics - Opportunities for cosmetics brands to develop new, innovative makeup products with unique benefits.
2. Skincare - Opportunities for skincare brands to expand their product offerings by incorporating makeup with beneficial skin-soothing ingredients.
3. Natural and Organic Products - Potential for natural and organic brands to develop makeup and skincare products that align with their brand values and offer eco-friendly and non-toxic options for consumers.
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