Antonym Cosmetics is Offering an Organic Powder Foundation
Mishal Omar — July 24, 2017 — Fashion
References: antonymcosmetics & sephora
The Antonym Cosmetics brand prides itself on offering makeup products that contain clean ingredients, and the brand is now offering its own collection of powder foundations.
The Certified Organic Baked Foundation offers a sheer or medium coverage depending on how much the user applies. It can be used on those with sensitive, normal, dry, combination, or oily skin, and has a matte finish. It contains squalane, which is an ingredient derived from olive oil that improves moisture balance and elasticity in the skin. The product is also certified organic and is able to offer a radiant complexion with its light-reflecting properties.
These Antonym Cosmetics powder foundations are offered in a variety of shades that range from fair to a deep tan.
The Certified Organic Baked Foundation offers a sheer or medium coverage depending on how much the user applies. It can be used on those with sensitive, normal, dry, combination, or oily skin, and has a matte finish. It contains squalane, which is an ingredient derived from olive oil that improves moisture balance and elasticity in the skin. The product is also certified organic and is able to offer a radiant complexion with its light-reflecting properties.
These Antonym Cosmetics powder foundations are offered in a variety of shades that range from fair to a deep tan.
Trend Themes
1. Clean Beauty - Disruptive innovation opportunity: Develop organic and clean powder foundations that cater to a wider range of skin types and tones.
2. Moisture-balancing Formulas - Disruptive innovation opportunity: Create powder foundations with ingredients that improve moisture balance and elasticity in the skin, providing a healthier and more hydrated complexion.
3. Matte-finish Makeup - Disruptive innovation opportunity: Design powder foundations that offer a matte finish while still delivering sheer or medium coverage, appealing to consumers who prefer a shine-free look.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Explore the development of powder foundations that prioritize clean and organic ingredients, appealing to consumers seeking healthier and more sustainable beauty options.
2. Skincare - Disruptive innovation opportunity: Introduce powder foundations that combine makeup and skincare benefits, focusing on improving moisture balance, elasticity, and overall skin health.
3. Personal Care - Disruptive innovation opportunity: Innovate powder foundations for a range of skin types and tones, addressing individual needs and preferences within the personal care market.
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