The Boi-ing Erase Case Offers Concealers in Multiple Forms
Mishal Omar — September 4, 2017 — Fashion
References: sephora
The Boi-ing Erase Case offered by the makeup brand Benefit Cosmetics offers a series of concealers that were designed for different purposes.
Products in the collection include an airbrush concealer that offers a sheer to medium coverage and can be used on any part of the face. They also include a hydrating concealer with lightweight coverage for a more natural look, a brightening full coverage color correcting concealer, and an industrial strength concealer that has a full coverage and is ideal for acne. Each individual concealer can be used to treat and cover different skin types, making it especially well-suited for those with combination skin.
The Boi-ing Erase Case has been released just in time for back-to-school, and its accompanying pencil-shaped makeup bag makes it clear that this kit was created for teens and young adults in particular.
Products in the collection include an airbrush concealer that offers a sheer to medium coverage and can be used on any part of the face. They also include a hydrating concealer with lightweight coverage for a more natural look, a brightening full coverage color correcting concealer, and an industrial strength concealer that has a full coverage and is ideal for acne. Each individual concealer can be used to treat and cover different skin types, making it especially well-suited for those with combination skin.
The Boi-ing Erase Case has been released just in time for back-to-school, and its accompanying pencil-shaped makeup bag makes it clear that this kit was created for teens and young adults in particular.
Trend Themes
1. Multi-shade Concealer Kits - Opportunity for makeup brands to create multi-purpose concealer kits that cater to different skin types and coverage needs.
2. Customizable Concealer Options - Potential for brands to offer customizable concealers that allow users to select shades and coverage levels based on their individual preferences.
3. Targeted Concealing Solutions - Opportunity for cosmetics companies to develop concealers designed specifically for treating and concealing common skin issues like acne or dark circles.
Industry Implications
1. Makeup Cosmetics - The makeup industry can capitalize on the demand for multi-purpose concealer options by offering versatile and inclusive concealer kits.
2. Skincare - Skincare brands can explore the integration of concealing properties into their skincare products, offering dual benefits for consumers seeking both skincare and coverage solutions.
3. Teen and Young Adult Products - Companies targeting the teen and young adult market can tap into the demand for concealer kits specifically designed for this demographic, offering packaging and formulations that appeal to their preferences and needs.
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