The Face Shop's Retouching Cushion Boasts a Nature-Inspired Design
Laura McQuarrie — July 27, 2017 — Fashion
References: thefaceshop.net.my & packagingoftheworld
The Face Shop's Nature Collection Retouching Cushion boasts packaging that is designed to resemble a smooth pebble stone collected from nature.
The trio of products includes three variations on the base product, including the Makeup Cushion, the Mild Sun L with sun block and the Mild Sun Cushion for sensitive skin, which provides protection against UV light and other environmental stressors. Each of these three skincare and beauty products boasts a color-coded package in a soft pastel hue. Although the detail is a subtle one, the smoothed cosmetic packages also include mottled gray speckles, emphasizing the ties to nature.
This Korean cosmetic packaging subliminally appeals to a consumer's desire for connectedness to the natural world, especially through one's beauty and skincare routines.
The trio of products includes three variations on the base product, including the Makeup Cushion, the Mild Sun L with sun block and the Mild Sun Cushion for sensitive skin, which provides protection against UV light and other environmental stressors. Each of these three skincare and beauty products boasts a color-coded package in a soft pastel hue. Although the detail is a subtle one, the smoothed cosmetic packages also include mottled gray speckles, emphasizing the ties to nature.
This Korean cosmetic packaging subliminally appeals to a consumer's desire for connectedness to the natural world, especially through one's beauty and skincare routines.
Trend Themes
1. Nature-inspired Skincare Packaging - A trend in skincare packaging that mimics elements of nature, such as stones or other organic materials, to appeal to consumers' desire for a connection to the natural world.
2. Subtle Design Elements - A trend in cosmetic packaging that incorporates small, subtle design elements, like mottled patterns, to add a touch of nature-inspired elegance to the overall design.
3. Color-coded Packaging - A trend in skincare packaging that uses soft pastel hues to differentiate product lines and offer a more visually cohesive collection of products.
Industry Implications
1. Beauty and Skincare - Beauty and skincare companies can incorporate nature-inspired design elements and color-coding strategies into their product packaging to create a more appealing and cohesive product line.
2. Environmental Sustainability - Companies can use sustainable materials to create nature-inspired packaging that aligns with a growing consumer desire for environmentally friendly products.
3. Healthy Living - Companies can leverage the trend of nature-inspired packaging in the skincare and beauty industry to capitalize on the trend towards healthier, more natural living options.
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