Charlotte Tilbury's 'Supermodel Brow Lift Kits' are Named After Beauty Icons
Laura McQuarrie — February 7, 2017 — Fashion
References: charlottetilbury & hellogiggles
Charlotte Tilbury is responsible for the creation of many cult beauty products and the latest from the brand, an eyebrow grooming kit, is sure to be a big hit with consumers.
The 'Supermodel Brow Lift Kit' includes a three-in-one Brow Lift eyebrow pencil, an eyebrow gel, an eyelash curler, a concealer and mascara to draw extra attention to one's transformed eye area. In all, Charlotte Tilbury notes that changing the brows leads to an "instant face lift."
While there are certain product types that are included in the set, rather than selling the kit as a complete package with set shades, consumers have the chance to pick and choose the shades they like. True to the name of the Supermodel Brow Lift Kit, the items have names like Brooke S, Grace K, Rita and Naomi, which pay tribute to icons of beauty who are revered for their strong brows.
The 'Supermodel Brow Lift Kit' includes a three-in-one Brow Lift eyebrow pencil, an eyebrow gel, an eyelash curler, a concealer and mascara to draw extra attention to one's transformed eye area. In all, Charlotte Tilbury notes that changing the brows leads to an "instant face lift."
While there are certain product types that are included in the set, rather than selling the kit as a complete package with set shades, consumers have the chance to pick and choose the shades they like. True to the name of the Supermodel Brow Lift Kit, the items have names like Brooke S, Grace K, Rita and Naomi, which pay tribute to icons of beauty who are revered for their strong brows.
Trend Themes
1. Customizable Brow Kits - Capitalizing on the trend of personalization, eyebrow grooming kits now offer consumers the ability to choose their own shades and customize their kit.
2. Complete Eye Area Transformations - Eyebrow grooming kits now not only focus on shaping and filling in brows, but also include products like concealer, mascara, and eyelash curlers to enhance the entire eye area.
3. Iconic Beauty Tributes - Eyebrow grooming kits now pay homage to beauty icons by naming their shades after them, adding an element of personal and historical significance to the products.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage customizable eyebrow grooming kits to cater to the unique preferences of consumers and enhance their overall beauty routines.
2. Eyebrow Styling Tools - Manufacturers of eyebrow styling tools now have the opportunity to innovate by creating all-in-one kits that offer not only brow pencils and gels, but also complimentary products to provide a complete eye area transformation.
3. Celebrity and Influencer Marketing - Brands can collaborate with beauty icons and influencers to promote their eyebrow grooming kits, leveraging the personal and historical significance of the shade names to attract consumers.
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