Skoff's Handheld Pie Packaging Shows Off a Tasty Design
Laura McQuarrie — October 27, 2014 — Lifestyle
References: thedieline
The tiny meat pies by Skoff come in flavors like Beef & Stout, Chicken & Ham and Pulled Pork created by Ireland's celebrity chef Donal Skehan. The brand includes only natural ingredients in its pies and the name of the products alludes to how you should quickly "scoff" down the treats.
The packaging for this product designed by Creative Inc highlights the tastiness of the products with a cutout mouth that offers a small peek at the pie inside. Each of the small pie boxes is color-coded with a bright primary color, reiterating the simplicity and straightforwardness of the ingredients inside. The typography on the box for the brand name takes inspiration from iconic designers like Roy Kuhlman and Paul Rand, with embossed detailing that gives the products an upscale, premium feel.
The packaging for this product designed by Creative Inc highlights the tastiness of the products with a cutout mouth that offers a small peek at the pie inside. Each of the small pie boxes is color-coded with a bright primary color, reiterating the simplicity and straightforwardness of the ingredients inside. The typography on the box for the brand name takes inspiration from iconic designers like Roy Kuhlman and Paul Rand, with embossed detailing that gives the products an upscale, premium feel.
Trend Themes
1. Handheld Food Packaging - The Skoff's bite-sized pie packaging demonstrates an opportunity for innovating handheld food packaging by creating a standout design that makes the products more appealing to consumers.
2. Natural Ingredients - The use of all-natural ingredients in Skoff's meat pies highlights the growing trend and opportunity for food companies to use clean and natural ingredients in their products.
3. Color-coded Packaging - Skoff's color-coded packaging demonstrates an opportunity for businesses to use bright primary colors and simple, straightforward design to make their products stand out on the shelves and appeal to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of using natural ingredients and creating standout packaging designs that appeal to consumers.
2. Packaging and Printing - The packaging and printing industry can innovate by creating unique designs and using high-quality materials for packaging that can catch consumers' attention and make products stand out.
3. Design and Advertising - The design and advertising industry can help businesses create color-coded packaging and eye-catching designs that make products more appealing to consumers and help them stand out in a crowded market.
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