These Krispy Kreme Dessert Donuts are Made with Ghirardelli Chocolate
Michael Hemsworth — April 3, 2017 — Marketing
References: krispykreme & chewboom
Putting an artisanal spin on the brand's famous donuts these new Krispy Kreme dessert donuts are created using Ghirardelli chocolate in order to transform them from ordinary to extraordinary.
The two new donut varieties from Krispy Kreme includes the Sea Salt Caramel Donut along with the Mint Chocolate Donut. The first consists of a salted caramel filling and a drizzled chocolate topping with caramel icing, while the second is topped with amber sugar and salt sprinkling. Both of the dessert donuts are topped with chocolate made with Ghirardelli ingredients in order to infuse an upscale taste experience into the low brow food.
The Krispy Kreme donuts are set to be available for a limited-time at participating locations in the US and Canada.
The two new donut varieties from Krispy Kreme includes the Sea Salt Caramel Donut along with the Mint Chocolate Donut. The first consists of a salted caramel filling and a drizzled chocolate topping with caramel icing, while the second is topped with amber sugar and salt sprinkling. Both of the dessert donuts are topped with chocolate made with Ghirardelli ingredients in order to infuse an upscale taste experience into the low brow food.
The Krispy Kreme donuts are set to be available for a limited-time at participating locations in the US and Canada.
Trend Themes
1. Artisanal Dessert Donuts - Disruptive innovation opportunity: Develop unique flavor combinations and premium ingredients to elevate the traditional donut experience.
2. Gourmet Chocolate Ingredients - Disruptive innovation opportunity: Explore the use of high-quality chocolate in various food and beverage products to cater to the growing demand for upscale treats.
3. Limited-time Collaborations - Disruptive innovation opportunity: Partner with renowned brands or suppliers to create limited-edition products that generate excitement and drive customer engagement.
Industry Implications
1. Bakery - Disruptive innovation opportunity: Experiment with unconventional ingredients and flavors to differentiate from traditional bakery offerings.
2. Premium Chocolate - Disruptive innovation opportunity: Create partnerships with bakeries and other food manufacturers to incorporate premium chocolate in their products.
3. Hospitality - Disruptive innovation opportunity: Collaborate with gourmet dessert brands to offer exclusive limited-time treats and attract new customers.
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