The New Coke Commercial is Fun Take on Hypnotism
Ian Andrew Panganiban — April 26, 2013 — Marketing
References: youtube
People tend to be skeptical when it comes to hypnotism, but Coca-Cola's new Coke commercial is an interesting take on that subject matter to say the least.
The video features world-renowned hypnotist Peter Powers putting audience members in a hypnotic trance and making them do all those stupid things that people under hypnotism do. During one of the performances, Powers instructs the hypnotized audience members into doing fitness routines when they tasted regular Coke. Afterwards the hypnotized volunteers were then instructed to break dance when they tasted regular Coke, but this time he switched it with Coca-Cola Zero. The video showcases how the new Coca-Cola Zero taste exactly like the regular Coke drink.
The campaign works best in a live-audience setting, but seeing Coke's creative take on a campaign makes me want to get hypnotized myself.
The video features world-renowned hypnotist Peter Powers putting audience members in a hypnotic trance and making them do all those stupid things that people under hypnotism do. During one of the performances, Powers instructs the hypnotized audience members into doing fitness routines when they tasted regular Coke. Afterwards the hypnotized volunteers were then instructed to break dance when they tasted regular Coke, but this time he switched it with Coca-Cola Zero. The video showcases how the new Coca-Cola Zero taste exactly like the regular Coke drink.
The campaign works best in a live-audience setting, but seeing Coke's creative take on a campaign makes me want to get hypnotized myself.
Trend Themes
1. Hypnotist Marketing - Brands utilizing hypnotism in creative marketing campaigns to capture audience attention and engagement.
2. Product Testing Stunts - Major brands are using product testing stunts to showcase unique features of their products.
3. Cross-product Taste Association - Brands focusing on creating a strong association between their products with similar taste profiles.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to create sensory experiences that engage customers and promote new products.
2. Entertainment - Entertainment brands can use hypnotism marketing and product testing stunts in live events to promote their productions.
3. Advertising - Opportunity for advertising agencies to develop innovative campaigns leveraging unconventional marketing tactics to drive brand awareness and engagement.
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