This Diet Coke Commercial Features a Shirtless Marc Jacobs
Jonathon Brown — February 20, 2013 — Lifestyle
Not only has Marc Jacobs lent his design talents to the new packaging, he also stars in this new Diet Coke commercial.
This isn’t the first time Diet Coke has reached out to fashion designers to contribute to its branding. Jean Paul Gaultier and Karl Lagerfeld have both served as Diet Coke Creative Director. However, now that Marc Jacobs is on the scene, he’s pulling double duty by starring in this new Diet Coke commercial.
The scene starts with three attractive women coming across a photo booth as they hear a Diet Coke can crack open. They stand in front of the booth as pictures start flowing out. With each new set of pictures printed, they notice an article of clothing comes off the man inside. At the end of the ad, Marc Jacobs pulls back the curtain and throws back a cold drink of Diet Coke.
This isn’t the first time Diet Coke has reached out to fashion designers to contribute to its branding. Jean Paul Gaultier and Karl Lagerfeld have both served as Diet Coke Creative Director. However, now that Marc Jacobs is on the scene, he’s pulling double duty by starring in this new Diet Coke commercial.
The scene starts with three attractive women coming across a photo booth as they hear a Diet Coke can crack open. They stand in front of the booth as pictures start flowing out. With each new set of pictures printed, they notice an article of clothing comes off the man inside. At the end of the ad, Marc Jacobs pulls back the curtain and throws back a cold drink of Diet Coke.
Trend Themes
1. Fashion Designer Collaborations - There is an opportunity for disruptive innovation for brands to collaborate with fashion designers to enhance their branding efforts.
2. Celebrity Endorsements in Advertising - Using well-known celebrities or public figures in advertising campaigns can be an effective way to boost brand recognition and engagement.
3. Interactive Advertising Campaigns - Creating interactive advertising campaigns that involve consumers in the narrative of the brand can help increase engagement and brand loyalty.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage collaborations with brands to diversify their product offerings and increase brand visibility.
2. Beverage and CPG - The beverage and CPG industry can make use of celebrity endorsements to promote their products and capture consumer attention.
3. Advertising and Marketing - The advertising and marketing industry has an opportunity to create interactive and engaging campaigns for their clients, utilizing innovative strategies such as celebrity endorsements and collaborations.
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